Joy of Playing Identità di Marca by Squared

Joy of Playing Identità di Marca by Squared is a highly esteemed winner of the very prestigious 2022 A' Design Award di Bronzu in Disignu Graficu Competition Category.

BronzuGrafica· 2022

Joy of Playing Identità di Marca

by Squared

Client: Balin

A' Design Award di Bronzu Winner in Grafica Category

15,515

Verified Award Winner

Verify Award Status for #140424

Scopre avà View at A' Design Award Press Release Award Badge

Colors

The Design

About Joy of Playing Identità di Marca

Joy of Playing hè un'identità di marca creata per Balin, una sucità chì fabbrica ghjoculi per i zitelli. L'identità cumprende u logu, i patrimonii di marca, l'imballagiu è i culori è forme di i ghjoculi è di i persunagi. U linguaghju visuale hè minimalistu, cù forme simplice, una palette di culori ridotta è illustrazioni ad acquarellu. Ogni persunagiu di ghjocu hà un nome è una storia, ciò chì aiuta i zitelli à furmà una cunnessione emuzionale. I materiali selezziunati includenu u legnu, u cumpensatu, a carta, u cotone organicu è pitture à basa d'acqua è di piante.

The Recognition

About the A' Design Award di Bronzu

Joy of Playing Identità di Marca hè un vincitore di u premiu A' Design Award di Bronzu, una ricunniscenza assai prestigiosa attribuita à i disegni eccellenti chì si distinguenu per a creatività, l'ingegnu è l'acutezza. I vincitori di Bronzu sò artefatti largamente abili è sorprendentemente creativi chì autenticanu a vasta sperienza, l'imaginazione è l'ingegnosità di i so disegnatori. Si aspetta chì Joy of Playing Identità di Marca sia un oggettu assai apprezzatu, ammiratu è caru, rimarchevulemente prufessiunale è innuvatore. Stu disegnu vincitore di u premiu A' Design Award di Bronzu incorpora e migliori pratiche di l'arte, di a scienza, di u disegnu è di a tecnulugia è hè eccellente per l'attinzione à i detaglii. Joy of Playing Identità di Marca suddisfa splendidamente i bisogni, tocca i disideri, incanta i sentimenti è chjama a curiusità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Balin is a brand offering beautifully crafted toys that educate, inspire and delight.

We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
Tags: branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
Production Technology: All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
Design Challenge: The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
Research: The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
Inspiration: Balin is a brand with purpose.

Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.

They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.
Project Duration: The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
Operation Flow: All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
Team Members: Creative Director - Yana Okoliyska