Broken Top Brewing Co Craft Beer Imballaghju per Bevande by Jackie Jiabei Jiang

Broken Top Brewing Co Craft Beer Imballaghju per Bevande by Jackie Jiabei Jiang is a highly esteemed winner of the very prestigious 2022 A' Design Award di Ferru in Disignu di Imballaghju Competition Category.

FerruImballaghju· 2022

Broken Top Brewing Co Craft Beer Imballaghju per Bevande

by Jackie Jiabei Jiang

Client: BrokenTop Brewing Co

A' Design Award di Ferru Winner in Imballaghju Category

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Verified Award Winner

Verify Award Status for #140639

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Colors

The Design

About Broken Top Brewing Co Craft Beer Imballaghju per Bevande

U Broken Top Brewing Co Craft Beer hè un cuncepimentu di imballaghju per bevande creatu per una marca di birra artigianale in picculi lotti chì face IPA è pilsner. U mudellu graficu hè ispiratu da ghjocattuli d'epica antica. Un logu integratu s'adatta à a tavulozza di culori di ogni linea di prudutti è si fonde cù u mudellu per creà un'illusione visuale. E scatule sò fatte in alluminiu turchinu, persunalizatu per ottene una tonalità blu marina prufonda, rara per e scatule d'alluminiu. Una stampa à ghjettu d'inchiostru à velocità ultra-alta cù un stratu d'inchiostru biancu rende a grafica più viva. A scatula standard 211 hà una capacità di 12 once.

The Recognition

About the A' Design Award di Ferru

Broken Top Brewing Co Craft Beer Imballaghju per Bevande hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì Broken Top Brewing Co Craft Beer Imballaghju per Bevande sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. Broken Top Brewing Co Craft Beer Imballaghju per Bevande hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Dimensions & Packaging: standard 211 body diameter can for 12oz beverage
Tags: packaging, craft beer, beverage, beverage packaging, can, aluminum
Production Technology: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Design Challenge: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Research: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Inspiration: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Project Duration: Project started in early 2021 and finished in late September 2021 in New York City.
Operation Flow: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Team Members: Jackie Jiabei Jiang
Image Credits: Not applicable