Designthinkers Materiali di Cunferenza by Liying Wang

Designthinkers Materiali di Cunferenza by Liying Wang is a highly esteemed winner of the very prestigious 2023 A' Design Award di Bronzu in Disignu Graficu Competition Category.

BronzuGrafica· 2023

Designthinkers Materiali di Cunferenza

by Liying Wang

Client: Academy of Art University

A' Design Award di Bronzu Winner in Grafica Category

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Colors

The Design

About Designthinkers Materiali di Cunferenza

L'ubiettivu hè di creà materiali di cunferenza raffinati chì risuonanu cù u tema annuale. U mondu di u disignu spessu s'assumiglia à un labirintu, induve i disignatori naviganu per cammini intricati, scuntrendu percorsi erronei, cunclusioni impreviste è territorii inesplorati. Liying Wang cerca d'impiegà u labirintu cum'è una rapprisentazione emblematica di e cumplessità di u viaghju di disignu. Attraversu questu approcciu, u prucessu intricatu di disignu è creativu hè immaginatu, cù l'obiettivu di suscità sentimenti paragunabili in u publicu.

The Recognition

About the A' Design Award di Bronzu

Designthinkers Materiali di Cunferenza hè un vincitore di u premiu A' Design Award di Bronzu, una ricunniscenza assai prestigiosa attribuita à i disegni eccellenti chì si distinguenu per a creatività, l'ingegnu è l'acutezza. I vincitori di Bronzu sò artefatti largamente abili è sorprendentemente creativi chì autenticanu a vasta sperienza, l'imaginazione è l'ingegnosità di i so disegnatori. Si aspetta chì Designthinkers Materiali di Cunferenza sia un oggettu assai apprezzatu, ammiratu è caru, rimarchevulemente prufessiunale è innuvatore. Stu disegnu vincitore di u premiu A' Design Award di Bronzu incorpora e migliori pratiche di l'arte, di a scienza, di u disegnu è di a tecnulugia è hè eccellente per l'attinzione à i detaglii. Designthinkers Materiali di Cunferenza suddisfa splendidamente i bisogni, tocca i disideri, incanta i sentimenti è chjama a curiusità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design the conference materials for an existing conference. Create a sophisticated visual concept that matches the feel of the theme of the year. The goal is to demonstrate the ability to integrate conceptual ideas and visual design skills.
Dimensions & Packaging: Poster: 18 in x 24 in, Program: 13 in x 19 in
Tags: Conference Materials, Visual Communication, Poster, Program, Website, conference signage
Production Technology: Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Design Challenge: How can creating a novel visual system for the conference cater to the needs and interests of the majority of attendees, while simultaneously aiding the organization in increasing attendance and achieving its mission of enhancing awareness of visual communication? Additionally, how can the process of design and creativity be visually depicted to evoke comparable emotions and responses from the intended audience? I keep asking myself those questions and thinking about what symbol or element can build connections and evoke the audience's similar feelings.
Research: Designthinkers is an annual conference with a mission to gather diverse perspectives to explore the process of design and creativity. The theme for 2018 is Speak The Truth. The whole design process is like an unknown journey, like a maze. We don't know what will happen at the next intersection. Designers like those little magenta dots, going on the road of our own choice.
Inspiration: Design is like a maze, with unpredictable twists and turns, where each decision can make or break a project. To capture this, I created a visual representation of the design process as a maze, symbolizing the confusion and challenges designers face, with every decision leading to a different outcome. It encourages pushing boundaries and finding innovative solutions while celebrating the creative process and its rewarding challenges. The design guides us through the maze, highlighting the endless possibilities that come with our work.
Project Duration: The project started in September 2018 and finished in December 2018 in San Francisco.
Operation Flow: Various deliverables were developed for the conference, including a promotion poster, program, website, application, name badge, and conference signage.
Image Credits: Image #1: Creator Liying Wang
Image #2: Creator Liying Wang
Image #3: Creator Liying Wang
Image #4: Creator Liying Wang
Image #5: Creator Liying Wang