Moon and Tea Mid Autumn Imballaggio di Scatula Rigalu by Chenxiang Xi is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Oru in Disignu di Imballaghju Competition Category.
OruImballaghju· 2023
Moon and Tea Mid Autumn Imballaggio di Scatula Rigalu
by Chenxiang Xi
Client: 5gN² Creative Design Studio
A' Design Award d'Oru Winner in Imballaghju Category
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The Design
About Moon and Tea Mid Autumn Imballaggio di Scatula Rigalu
Moon and Tea Mid Autumn hè una scatula rigalu creata per a Festa di u Mezu Autunnu, chì hè tradiziunalmente celebrata in China in l'ottesimu mese di l'annu lunariu. A scatula hè fatta di materiali naturali cum'è u bambù, a ceramica è a paglia di granu. Cuntene torte di luna cù risu culuritu lucale è tè Pu-erh. Ogni parte hè cuncepita per esse riutilizata. U corpu è a piastra di cuperta in porcellana bianca diventanu un vassoiu da tè, mentre chì u manicu serve da cucchiaia. A scatula interna pò esse trasfurmata in una lanterna di luna, è a parte sferica di a cuperta pò esse aduprata cum'è un brusgia-incensu.
The Recognition
About the A' Design Award d'Oru
Moon and Tea Mid Autumn Imballaggio di Scatula Rigalu hè un vincitore di u premiu A' Design Award d'Oru, una ricunniscenza immensamente prestigiosa attribuita à i disegni di prima categuria, maravigliosi è straordinarii. I vincitori d'Oru sò creazioni estremamente innuvatrici, assai visiunarie è lucentemente abbagliante chì riflettenu u geniu, a saviezza è l'abilità di i so disegnatori. Si aspetta chì Moon and Tea Mid Autumn Imballaggio di Scatula Rigalu sia una invenzione assai elogiata, pionera di tendenze è monumentale, chì furnisce un valore senza precedente. Stu disegnu vincitore di u premiu A' Design Award d'Oru hè un prughjettu spettaculare è rispettatu chì benefizia assai è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Moon and Tea Mid Autumn Imballaggio di Scatula Rigalu crea sentimenti intensi di disideriu, evoca passione, incuraghjisce a creatività è ci affascina.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Mid-Autumn Festival is traditionally celebrated in China in the eighth month of the lunar year. The designers created a unique gift box for Vanke for this year's full-moon festival.
- Dimensions & Packaging
- 24.5cm x 8.5cm x 30cm
- Production Technology
- The entire packaging design and implementation strictly adheres to environmentally-friendly principles. Composed of natural materials like bamboo, ceramics, and wheat straw, the gift box boasts a sustainable construction. Each component of the packaging serves a distinct purpose, with the outermost layer functioning as a ceramic tea tray. This tray has undergone a slow-flow water treatment process, ensuring the gift box's longevity and promoting continuous use.
- Design Challenge
- In this project, we faced challenges in reimagining traditional packaging designs to enhance reusability and functionality. We needed to ensure material sustainability and environmental performance.
Difficulties arose in data collection and analysis, necessitating diverse research tools for accurate results. We tackled production obstacles and external factors, such as laws and technological advancements.
Utilizing existing resources, historical and social contexts, and cutting-edge technology, we successfully developed an innovative, eco-friendly packaging design. - Research
- Our research explored an alternative approach to eco-friendly design, diverging from the prevalent focus on recyclable materials. We aimed to add value to packaging products, transforming them from single-use items with limited functionality to long-term, sustainable solutions. To achieve this, we conducted surveys and in-depth interviews to understand consumer perceptions and behaviors regarding packaging. Employing research tools like questionnaires and statistical analysis, we collected and examined data. Our findings revealed that consumers were more likely to reuse packaging when it offered added value beyond its initial purpose. This research holds the potential to reduce waste and encourage sustainable packaging design practices.
- Inspiration
- It has a distinctly Chinese feel, elegant and beautiful, with a bamboo box body and white porcelain tea plate. The box contains moon cakes with local colored rice and Pu-erh tea. When opened, the body of the box and the porcelain cover become a tea tray; the box doubles as a soft lamp while drinking tea and watching the moon.
- Project Duration
- The project started in August 2021 in Shanghai and finished in October 2021 in Shanghai.
- Operation Flow
- Each element of the box is designed for reuse. The body and cover plate can be repurposed as a tea tray, while the handle doubles as a spoon. Additionally, the inner box can be transformed into a moon lantern, and the spherical structure of the cover can function as a censer. This versatile box seamlessly blends practicality with festivity.
- Team Members
- Chenxiang Xi and Chenling Zhang
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