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Stainless Vacuum Feeding Bottle Cuntainer Termos Multifunzione by Shanghai Bocheng Brand Planning Co. ,Ltd

Stainless Vacuum Feeding Bottle Cuntainer Termos Multifunzione by Shanghai Bocheng Brand Planning Co. ,Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award di Ferru in Prudutti per Zitellini Competition Category.


FerruPrudutti per Zitellini· 2023

Stainless Vacuum Feeding Bottle Cuntainer Termos Multifunzione

by Shanghai Bocheng Brand Planning Co. ,Ltd

Client: Thermos

A' Design Award di Ferru Winner in Prudutti per Zitellini Category

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The Design

About Stainless Vacuum Feeding Bottle Cuntainer Termos Multifunzione

U tappu di trattamentu hè per i zitelli da 0 à 6 mesi, u disignu simula l'allattamentu cù funzione anti-gonfiore, chì permette à i zitelli di beie latte cum'è in i braccia di a mamma. U capu di duckbill cross-type hè per i zitelli da 6 à 12 mesi in u stadiu di germogliazione, chì assicura ancu u stress à i denti è riduce in modu efficace a pussibilità di gagtooth infantile. U tappu di paglia hè per i zitelli di più di 12 mesi, beie cù paglia pò riduce u latte residuale in bocca, cusì menu pussibulità di carie di u zitellu. U trattatu, fattu cù silicu 20o da u Gruppu Shin-Etsu (Giappone), ùn hè nè troppu duru, nè troppu duru per i zitelli.

The Recognition

About the A' Design Award di Ferru

Stainless Vacuum Feeding Bottle Cuntainer Termos Multifunzione hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì Stainless Vacuum Feeding Bottle Cuntainer Termos Multifunzione sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. Stainless Vacuum Feeding Bottle Cuntainer Termos Multifunzione hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a multi-functional thermos container designed for different feeding stages. Each bottle has three caps: treat cap, duckbill cap, straw cap. The three in one design can meet the needs of children mouth development at different stages, help with baby weaning and lower the possibility of infant gagtooth and tooth decay. The feeding bottle is thermally insulated, which keeps the milk constantly warm in winter and help babies with digestion.
Dimensions & Packaging
70mmx70mmx175mm
Tags
Scientific feeding by stages, Three Caps, Thermally insulated feeding bottle
Production Technology
The body of the bottle uses Austenite 316L stainless steel. The cap is made with food grade polypropylene materials; the seal ring and rim and straw are all made with silicon; and the treat uses Shin-Etsu silicon from Japan.Three-phase vacuum suction: Thermos uses the industry leading three-phase vacuum suction technology to evacuate as much as possible the air inside vacuum layer, so that the bottle can maintain under high vacuum with less thermal convection, and extended thermal insulation of the bottle.Double layer structure: The product has double stainless layers. The bottle can maintain under high vacuum thanks to the above said air evacuation technology, but also keep a minimal contact surface between inner and outer tubes, which reduces as much as possible heat conduction and improves thermal insulation property with less heat loss.Heat reflection: The bottle inner wall is processed with mirror finished copper plating, which can reflect heat inside the bottle so as to avoid as much as possible heat radiation.
Design Challenge
As it was the first time that Thermos has developed treat design, the team started from scratch by studying the newborn feeding needs. After countless adjustments and testings, the team finally developed a treat that can address all the above-said issues.
Research
According to China Children Oral Health Guiding Technical Regulation, it’s recommended that children over 18 months, no later than 2years, should stop using feeding bottles.There are 4 health hazards of long-term dependence on feeding bottles:No.1 Risk of tooth decay caused by the use of feeding bottles.No.2 Risk of obesity.No.3 Risk of lips and teeth deformations, problems of 'gagtooth' and 'underbite'.No.4 Impact on skeletal development in maxillofacial region, forming 'mouth breathing' face
Inspiration
Featuring the theme of close to nature, to allow babies to meet, respect and get close to mother nature. All product accessories are stored in inner drawer of the gift set. This interesting layered design can arouse babies’ desire to explore. In addition to the fancy packaging, this product also adopts leading thermal insulation technology of Thermos and the self-developed three cap in one bottle design for Growth series to meet the needs of babies at different stages since they were born.
Project Duration
Project launch time:The project started in April 2021 and finished in October 2021.
Site: Kunshan, Jiangsu Province.
Team Members
Yibin Xia
Hongcheng Yu
Ling Li
Dajun Liu
Image Credits
Photographer Hongcheng Yu, Stainless Vacuum Feeding Bottle, 2021

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