Tathra Eco Camp Identità Di Marca da Amanda Dempster

U designu Tathra Eco Camp Identità Di Marca da Amanda Dempster hè un vincitore altamente stimatu di u prestigiosu premiu 2023 A' Design Award di Ferru in a Categuria di Cumpetizione Disignu Graficu.

FerruGrafica· 2023

Tathra Eco Camp Identità Di Marca

da Amanda Dempster

Cliente: Amanda Dempster

Vincitore di u premiu A' Design Award di Ferru in a Categuria Grafica

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Vincitore di Premiu Verificatu

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Visità u Situ Vede nantu à A' Design Award Cumunicatu Stampa Badge di Premiu

Culori

U Cuncepimentu

À propositu di Tathra Eco Camp Identità Di Marca

Dopu à esse distruttu in i devastanti incendi di bosch australiani, Tathra Eco Camp avia bisognu di una identità simbolica chì hà dettu una storia di rejuvenation, storia è immersione naturale. I prupietari anu cercatu una suite di marca chì faceva l'eroi di a storia unica di a terra, mentre chì onorava ancu u so significatu culturale è u so impegnu à l'ecoturismu. U stilu è e rapprisentazione di a marca risultanti riflettanu l'appellu naturali di u campu è rende tributu à u paisaghju rinnuvatu cù l'anelli di l'arburi iconichi è u schema di culore unicu simbolicu di a crescita, a storia è u rejuvenimentu di a destinazione.

U Ricunnoscimentu

À propositu di u A' Design Award di Ferru

Tathra Eco Camp Identità Di Marca hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì Tathra Eco Camp Identità Di Marca sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. Tathra Eco Camp Identità Di Marca hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.

Daretu à u Cuncepimentu

Kit Stampa

Crediti, membri di a squadra è dettagli tecnici furniti da u cuncettore.

Pruprietà Uniche: Following their destruction by the Australian bushfires, Tathra Beach Eco Camp embarked on a rebrand to creatively tell their story of rebirth and to relaunch their destination with a new hope and identity. The new brand needed to reflect their unique story, their destruction and hope, their lands rich cultural and indigenous roots, reflect their intensive rebuild, and their commitment to a renewed eco tourism experience.
A unique identity that reflected the natural priority of the destination and the vivid history of the renewed landscape was delivered.
Dimensioni è Imballaghju: Comprehensive Brand Design Package & Products were designed, produced/printed & delivered, including:
Creative Concepts
Complete Style Guide,
Custom Designed Wordpress CMS Website,
Full Social media setup, launch
Social media ad campaigns & creatives
Social media launch posts campaign
Unique timer etched guest interactive digital guides
All physical signage
Branded promotional products & giveaways
Printed Stationery & Collateral
Etichette: Brand Design, Logo Design, Eco Tourism, Tathra Beach Eco Camp
Tecnulugia di Pruduzzione: A range of avenues were explored in strategizing the creative direction for the brand. Color psychology principles were researched for values related to relaxation and tourism, whilst considerations were also made to the local fauna, wildlife, and the colors and material selections made for the new buildings. This ensured and online/ offline consistency of guest experience across the brand and stay.
The insights gained were translated and realised into a cohesive brand design featuring the 'tree rings of life/history' - that spans across typical brand elements, a unique website, social media, advertising and other mediums.
Sfida di Designu: The challenges in creating this brand were multifaceted. Previously run as a caravan park, and tragically destroyed by the Australian bushfires, this created an opportunity for the new owners to reinvent the destination to deliver a new and unique experience for guests. Delivering a brand and creative strategy that paid tribute to the story of the location and honoured the cultural significance and history of the land, whilst also engaging new guests about the future was a great challenge.
Ricerca: In development and realisation of the strategy for this brand, a number of factors were evaluated: colour psychology values and their relationship to the brand values, competitor marques and identity to ensure unique placement and positioning, and the form, colours, materials and planning of the rebuilt physical spaces, buildings and physical landscape were considered to ensure a digital and physical consistency of brand and identity.
Ispirazione: With a rich story of rejuvenation following fires, this Eco Camp and Tourism Destination needed a symbolic brand that represented their various stages of history, their rich cultural connection, and the changes the physical landscape had endured.
The tree 'rings of life' were chosen as the symbol to represent the locations history of growth and rebirth, and to reflect the unique eco experience the destination delivers. In doing so the brand has been set apart from the traditional leaf or gecko icons commonly represented in eco tourism branding.
Durata di u Prugettu: The project started in Early 2021, with brand launched in July 2022 for pre-opening campaign to support December opening.
Flussu Operativu: The resulting brand delivered a style of identity not before seen in the Australian Eco Tourism Space. The elements of the brand were adapted across various production mediums and in pleasing variations to meet form of purpose. Eg, high contrast ads and simple representation for physical signage, Contrasting variations and adaptions for visual interest on social media etc.
Brevetti: Copyrights belong to Tathra Beach Eco Camp and Holiday Brands For Trademark (2021)
Membri di a Squadra: Amanda Dempster
Crediti d'Imagine: Photography Credits: Wes Alan & Tony Harrington (2021)
Illustration & Creative Brand Design Credits: Amanda Dempster (2021)