Zhuojiu Imballaghju di Licore by Shenzhen Jinjia New Smart-pkg Co., Ltd

Zhuojiu Imballaghju di Licore by Shenzhen Jinjia New Smart-pkg Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Oru in Disignu di Imballaghju Competition Category.

OruImballaghju· 2023

Zhuojiu Imballaghju di Licore

by Shenzhen Jinjia New Smart-pkg Co., Ltd

Client: Shenzhen Jinjia New Smartpackaging Co., Ltd

A' Design Award d'Oru Winner in Imballaghju Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhuojiu Imballaghju di Licore

Zhuojiu hè un disegnu d'imballaghju per u licore chinese. A forma di a buttiglia s'ispira à l'accetta, un oggettu ligatu à a forza. A scatula esterna hè tagliata in legnu ricuperatu è mostra una fenditura, cum'è s'ella fussi stata spaccata da un'accetta. U cuntenidore hè fattu di vetru. Nisuna stampa hè applicata nè à a scatula nè à a buttiglia, è u nome di u pruduttu hè incisu cù u carbone. A scatula hè alta 300 millimetri, longa 180 millimetri è larga 120 millimetri. A buttiglia hè alta 180 millimetri. A scatula di legnu pò esse cunservata è riutilizata dopu cum'è un urnamentu.

The Recognition

About the A' Design Award d'Oru

Zhuojiu Imballaghju di Licore hè un vincitore di u premiu A' Design Award d'Oru, una ricunniscenza immensamente prestigiosa attribuita à i disegni di prima categuria, maravigliosi è straordinarii. I vincitori d'Oru sò creazioni estremamente innuvatrici, assai visiunarie è lucentemente abbagliante chì riflettenu u geniu, a saviezza è l'abilità di i so disegnatori. Si aspetta chì Zhuojiu Imballaghju di Licore sia una invenzione assai elogiata, pionera di tendenze è monumentale, chì furnisce un valore senza precedente. Stu disegnu vincitore di u premiu A' Design Award d'Oru hè un prughjettu spettaculare è rispettatu chì benefizia assai è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Zhuojiu Imballaghju di Licore crea sentimenti intensi di disideriu, evoca passione, incuraghjisce a creatività è ci affascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Zhuo (Drinking)", whose original meaning is to pour and drink wine, is from the poem " Drinking Alone under the Moon" by the ancient Chinese poet Li Bai. Therefore, from the perspective of strength, concretized the thoughts and feelings of the image by skillfully integrating " hard" and "soft" into the axe and mountains and trees, so that people can imagine the flavor of this Chinese Liquor when they see this packaging of ethereal beauty at a glance.
Dimensions & Packaging: The box is 300mm high, 180mm long and 120mm wide. The bottle is 180 mm high
Tags: strength, ecology, hardness, wine
Production Technology: Product composition: The container is made of glass. The outer packaging is cut from raw wood. No printing process is used on boxes and bottles and the main product names are engraved with charcoal.
Design Challenge: In the early stage of this product, we had difficulty assembling waste wood into boxes. Later, this problem was solved by reaching an agreement with the wood factory.
Research: This project is based on the environmental protection concept of no process and no pollution. In this way, reuse the waste wood blocks and the products can be reused as ornament later.
Inspiration: The inspiration of the wine bottle shape comes from the "axe" that represents power, so use "power" as the design idea to express the spirit of Chinese Liquor Drinking. The appearance of the bottle is reminiscent of an axe. The box is made of wood with a crack split by the axe, thus expressing the fiery taste of the Chinese Liquor with rigidity and destructive power.
Project Duration: The project will be started in Shenzhen in March 2022, completed in August 2022, and exhibited in Shenzhen in August 2022.
Operation Flow: This project is designed and manufactured in China. The design, all detailed specifications and mass production of the product were completed within 12 months in China.
Team Members: Chairman: Huang Hua
General Manager: Yang Mingyu
Design Manager: Xie Yi
Designer: Cheng Tiansheng
three-dimensional: Ma Zhicheng