Custom Hoodies Logu by Marko Maciev is a highly esteemed winner of the very prestigious 2023 A' Design Award di Bronzu in Disignu Graficu Competition Category.

BronzuGrafica· 2023

Custom Hoodies Logu

by Marko Maciev

Client: UMA Network Ltd

A' Design Award di Bronzu Winner in Grafica Category

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Verified Award Winner
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Colors

The Design

About Custom Hoodies Logu

Custom Hoodies hè un portale web Desktop to Garment induve l'imaghjini sò applicati à i hoodies è stampati. U logu hè una stilizazione di una stringa ligata nantu à una hoodie fattu cum'è un simbulu di supereroi di Cappuccettu Rossu amichevule cù stencil-graffiti, s'ellu era unu oghje, volendu intornu à circà un lupu grande è cattivu. Hè tentativu di emette un vibe ribellu è una energia ottimista di a marca di moda di strada, agiscenu cum'è una sub-marca nantu à quale l'utilizatori di u portale web ponu custruisce a so propria storia.

The Recognition

About the A' Design Award di Bronzu

Custom Hoodies Logu hè un vincitore di u premiu A' Design Award di Bronzu, una ricunniscenza assai prestigiosa attribuita à i disegni eccellenti chì si distinguenu per a creatività, l'ingegnu è l'acutezza. I vincitori di Bronzu sò artefatti largamente abili è sorprendentemente creativi chì autenticanu a vasta sperienza, l'imaginazione è l'ingegnosità di i so disegnatori. Si aspetta chì Custom Hoodies Logu sia un oggettu assai apprezzatu, ammiratu è caru, rimarchevulemente prufessiunale è innuvatore. Stu disegnu vincitore di u premiu A' Design Award di Bronzu incorpora e migliori pratiche di l'arte, di a scienza, di u disegnu è di a tecnulugia è hè eccellente per l'attinzione à i detaglii. Custom Hoodies Logu suddisfa splendidamente i bisogni, tocca i disideri, incanta i sentimenti è chjama a curiusità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is a stylization of a tied string on a hoodie done as a stencil-graffiti friendly Little Red Riding Hood superhero symbol, if she was one today, flying around looking for a big, bad wolf. It is attempting to emit a rebellious vibe and an upbeat energy of the street fashion brand, acting as a sub-brand on top of which the users of the web-portal can build their own story.
Tags: Logos, Symbols, Corporate Identity, Logotypes
Design Challenge: In this project, the first challenge was to give a compelling and relatable story to the symbol. Since research went in two ways, the second challenge was to make those two directions meet organically without losing any bit of the value of either one.
Research: The research presented insights into the cultural significance that a hoodie is a symbol of. Not just on a functional level worn for a physical activity or as a leisurely garment of convenience, but as a certain lifestyle representative. Custom Hoodies is exactly that, plugging in into these values, promoting freedom of expression, personal stories and bold values.
Inspiration: Custom Hoodies is a Desktop-2-Garment web portal where images are applied to hoodies and printed. Hoodie have a history and various cultural meanings. In a modern sense, it is related to street culture, and in traditional to tales. This is why logo is grounded in films that popularized hoodies like Rocky, but at the same time in stories like Little Red Riding Hood. It is a semiotic hybrid fueled by these diversities converged into a a modern package, triggering people to create their own stories
Project Duration: 2 weeks, Hong Kong SAR
Operation Flow: The simple-heavy logo design strives to be immediately impactful for the targeted users and to directly associate the visual identity with the service provided. It encourages people to unleash their inner street-artist and put their stories out to the world with Custom Hoodies.
Patents: UMA Network Limited
Image Credits: UMA Network Limited