Tibet Shannan Identità Corporativa da River Liu

U designu Tibet Shannan Identità Corporativa da River Liu hè un vincitore altamente stimatu di u prestigiosu premiu 2023 A' Design Award d'Argentu in a Categuria di Cumpetizione Disignu Graficu.

ArgentuGrafica· 2023

Tibet Shannan Identità Corporativa

da River Liu

Cliente: River Liu Design

Vincitore di u premiu A' Design Award d'Argentu in a Categuria Grafica

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U Cuncepimentu

À propositu di Tibet Shannan Identità Corporativa

Prughjettu Tibet Shannan destinatu à prumove l'industria turistica in Shannan. Creendu un logu rappresentativu per allargà l'impressione di a cità per mezu di prudutti sistematichi è guide turistiche. L'ispirazione per u logu hè trattu da e caratteristiche di Shannan è simplificatu in simboli attraversu l'arti cuntempuraneu. U logu stessu hè versatile è scalabile, capace di integrà senza saldatura in diversi prudutti. Stu travagliu spera di purtà una energia pusitiva è interessante à l'audienza, risponde megliu à i bisogni di u mercatu mudernu è aiutendu sta cità antica à mette in mostra i so diversi aspetti.

U Ricunnoscimentu

À propositu di u A' Design Award d'Argentu

Tibet Shannan Identità Corporativa hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Tibet Shannan Identità Corporativa sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Tibet Shannan Identità Corporativa hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

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Pruprietà Uniche: Shannan is the birthplace of Tibetan civilization. In Tibet, the visual design symbolizes the harmonious combination of heaven, earth, and man. The overall shape of the logo is inspired by the Himalayas and the Mani stone, while the colors that symbolize Shannan are derived from local attractions and culture. The logo incorporates an energizing visual aspect that contrasts with the brand's deep cultural connotation, boosts the logo's memorability, and represents a city that embraces all things.
Dimensioni è Imballaghju: The product's design was developed using a vector graphics editor, ensuring that the image can be scaled up or down without compromising its quality. The final branding designs were submitted in both RGB and CMYK color variants, catering to both printing and social media marketing needs. By adopting this approach, the brand maintains its visual consistency across all media, without any loss in quality.
Etichette: Brand Identity, Logo, Visual Identity, Art Direction, Traveling, Merchandise, City, Culture,
Tecnulugia di Pruduzzione: The icon was crafted using Procreate, while the typography and other graphic elements were produced in Adobe Illustrator to maintain their vector quality. The final designs were provided in various color formats, including RGB, CMYK, and Pantone, to ensure consistency in the brand's color appearance across all media platforms. This approach guarantees that the brand's visual identity will be accurately represented, no matter the medium in which it is displayed.
Sfida di Designu: Shannan's relative obscurity prompted the design team to prioritize identifying the city's unique attributes. With an increasing number of young people interested in culturally rich destinations, the challenge was to create a visually engaging system that reflects Shannan's heritage while remaining current and appealing to contemporary sensibilities. This project demanded a deep understanding of cultural heritage and modern design practices to deliver an effective solution.
Ricerca: With the development of public transportation, networks, and quality of life, more and more remote regions are experiencing economic growth. Shannan's vision is randomly identified in such a large area, necessitating its own urban visual communication system. It is a visual representation of the city's historical context and overall color scheme. The design and installation of an effective image system will have a beneficial influence on the rapid formation of the city's brand image and the rapid enhancement of the city's competitiveness.
Ispirazione: Here's a more professional version: Shannan is a city with a rich historical and cultural heritage, known as the cradle of ancient Tibetan civilization. Upon learning of Shannan City's initiative to increase public awareness through the collection of city signs, I took on the task of developing a comprehensive visual system to support their efforts. Utilizing the region's unique cultural and natural characteristics as inspiration, the visual design aims to capture the essence of Shannan and tell its captivating story to the world.
Durata di u Prugettu: The project started in July 2021 in China and finished in Jun 2022.
Flussu Operativu: The prototype of the logo was hand-painted before being processed and colored in illustration software. Logo design software is used to create a portion of the typeface design, which is subsequently included in the final logo. The retrieved elements are then used to create a visual gallery and apply it to relevant peripheral products.
Brevetti: Copyrights belong to River Liu,2022
Membri di a Squadra: River Liu
Crediti d'Imagine: Illustrator River Liu
Designer River Liu
Image #2: Photographer Raimond Klavins, JqT2Wp5S0Dk, 2012.
Image #4: Photographer Raimond Klavins, L6jxljMeUoo, 2012.