Digital Human Piattaforma di Trasmissione in Diretta by Baidu Online Network Technology Beijing is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Argentu in Mubile Competition Category.
ArgentuMubile· 2023
Digital Human Piattaforma di Trasmissione in Diretta
by Baidu Online Network Technology Beijing
Client: Baidu Online Network Technology. Beijing
A' Design Award d'Argentu Winner in Mubile Category
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About Digital Human Piattaforma di Trasmissione in Diretta
Digital Human hè una piattaforma di trasmissione in diretta custruita nantu à a tecnulugia di l'intelligenza artificiale. A piattaforma sustene a pruduzzione di umani digitali, a custruzzione di sale di diretta è l'interazzione trà l'omu è l'urdinatore. L'animatori IA trasmettenu in cuntinuu vintiquattru ore à ghjornu, ciò chì elimina u bisognu di persunale in situ è di studii fisichi. L'imagine di ogni animatore pò esse persunalizata per currisponde à l'identità di una marca. E scene virtuali diversificate riducenu i costi di custruzzione è presentanu l'attributi di i prudutti è i cuncetti di a marca. U scopu hè di riduce u costu è a difficultà di a trasmissione in diretta.
The Recognition
About the A' Design Award d'Argentu
Digital Human Piattaforma di Trasmissione in Diretta hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Digital Human Piattaforma di Trasmissione in Diretta sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Digital Human Piattaforma di Trasmissione in Diretta hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a new live broadcast platform, relying on AI technology to realize digital human production, live room construction, human computer interaction. With full time digital human automatic live, it aims to reduce operating costs and difficulty of live broadcasting, eliminate manpower and site restrictions. Al anchors continuously broadcast live for 24 hours a day, providing effective help to increase GMV and fan stickiness.
- Tags
- Live broadcast platform, AI anchors, Automatic live
- Production Technology
- Relying on AI cloud rendering, computing power and digital vision technology, the framework paradigm of AI broadcast room is constructed. By creating AI anchors with real feelings and customizing unique brand IP with expressive features, multimodal intelligent interaction can be realized. Diversified live scenarios reduce construction costs and build rich content forms to improve transmission efficiency.
- Design Challenge
- Thanks to AI cloud rendering, computing power and digital vision technology, it helps audiences get real live broadcast experience, fully integrate into the atmosphere of live broadcast and become participants in live broadcast through the construction of expressive brand IP, multimodal intelligent interaction, and panoramic display of diversified live broadcast scenes. The live fully completes the practice from human consciousness in the virtual dimension.
- Research
- With the further development of Internet technology, the webcast users continue to rise, and the webcast industry has a huge market development space. However, there are many drawbacks of traditional live broadcasting, like the uneven level of anchors, the long gap period of live broadcasting, live broadcasting venues and operating personnel costs. To solve such pain points, AI livestreaming emerges to help the transformation and development of the new era economy with intelligent solutions.
- Inspiration
- The development of the epidemic and the maturity of technology accelerate the production and delivery of online digital content. The multidimensional integrated development trend of global economy, market and commodity has helped the digital transformation of the live streaming industry, and accelerated the rapid development and commercial realization of the digital live streaming industry.
- Project Duration
- Live on Baidu App in December 2022
- Operation Flow
- According to aesthetic preferences and brand images, it supports customization of AI anchor image to form an unique brand IP. With mild attitude and real performance, it provides a real view through fun, emotional and intelligent interaction mode. The diversified live scenes quickly realize the intelligent output of scene language, commodity sales, marketing activities, etc., present product attributes and brand concepts, and enhance theme substitution and the attraction to audience.
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