Setoff Cuncezzione Interna di Showroom by Chang Ming Hu

Setoff Cuncezzione Interna di Showroom by Chang Ming Hu is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Argentu in Disignu d'Interiori Competition Category.

ArgentuInteriori· 2023

Setoff Cuncezzione Interna di Showroom

by Chang Ming Hu

Client: AJA Architects Associates

A' Design Award d'Argentu Winner in Interiori Category

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Verified Award Winner

Verify Award Status for #148115

View at A' Design Award Press Release Award Badge

Colors

The Design

About Setoff Cuncezzione Interna di Showroom

Setoff hè un magazenu compostu d'esposizione è di vendita per articuli di cucina in u centru di Taipei. U magazenu copre 240 metri quadrati nantu à trè piani. U primu è u secondu pianu cuntenenu ognunu duie zone d'esposizione, mentre chì u terzu pianu cuntene una zona d'esposizione è un uffiziu. Materiali naturali è culori di bassa saturazione sò aduprati nantu à u sulaghju, u pavimentu è i muri, cusì l'esposti restanu u focu. Un muru di marca grisgiu nebbiosu mostra materiali di custruzzione è campioni di ferramenta in fila. Bande di luce uniscenu u sulaghju è u muru per allargà u spaziu.

The Recognition

About the A' Design Award d'Argentu

Setoff Cuncezzione Interna di Showroom hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Setoff Cuncezzione Interna di Showroom sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Setoff Cuncezzione Interna di Showroom hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This the compound exhibition and sales store of kitchenware. With both first and second floor has two exhibition areas, the third floor has one exhibition area and a office space.
Dimensions & Packaging: This the 240 square meters three-storey high compound exhibition and sales store of kitchenware.
Tags: Interior, Taiwan, Exhibition, Taipei, Commercial
Production Technology: The designer uses the material close to the nature and the color with low color degree for the ceiling, floor, and wall, through the combination of lines and lights, to adequately set off the beautiful appearance of exhibits.

Along with the tour route passing through the brand wall, the low-color foggy gray wall displays the building materials and hardware samples in a row; turning from the starlight wall, the fashion and simple sense of metropolis kitchen display area leaps to the eyes.

The wall of concrete paint brings out the simple texture of the city, the light belt connecting the ceiling and the wall makes the space with a sense of extension.

The ceiling design is the representation highlighting the design details.
Design Challenge: The exhibits in the exhibition and sales center are the main characters, and will be changed with the different seasons. Therefore, in the design elements, we need to start from the attitude of supporting characters: first is to set off the characteristics of the exhibits, second is to choose the colors and materials easy to match, and third is to present the unique details of the design.
Research: Aiming at Panasonic, the designated agent brand of Goater Kitchenware, Goater has set up a three-storey high compound exhibition and sales store of kitchenware, bathroom accessory, and house building materials in the downtown of Taipei City, presented with various household types. Goater Kitchenware hopes to let more people experience the latest household style through the convenience of transportation and the flow of people in the base.
Inspiration: The exhibition and sales store is close to the department stores in the downtown area of the city, and there are many people coming and going. The accessibility of the design can increase the sense of interaction with pedestrians, and set off the diversified and comfortable brand value of the exhibits.
Project Duration: The project started in October 2021 and finished in May 2022 in Taipei.
Operation Flow: The kitchen style with high showy sense and floor material on the first floor, as well as the large shaped lamp hanging with the patio on the top floor, close the distance between people and home in the city.
Team Members: Chang Ming Hu