Old Town of Lijiang Serie d'Illustrazioni by Ju Jijing

Old Town of Lijiang Serie d'Illustrazioni by Ju Jijing is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Argentu in Disignu Graficu Competition Category.

ArgentuGrafica· 2023

Old Town of Lijiang Serie d'Illustrazioni

by Ju Jijing

Client: Northeastern University of China

A' Design Award d'Argentu Winner in Grafica Category

33,740

Verified Award Winner

Verify Award Status for #148128

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Old Town of Lijiang Serie d'Illustrazioni

A Cità Vechja di Lijiang hè una serie d'illustrazioni creata per presentà è prutege a cultura d'una cità antica in Cina. L'illustrazioni mostranu elementi di u patrimoniu culturale, scene lucali è culori stratificati in un stile naziunale. Ogni imagine hè disegnata cù un software di cuncezzione vettoriale à 800 per 800 millimetri è ripruduta cù una tecnulugia di stampa d'alta qualità. A serie sparte u patrimoniu naturale è umanu di Lijiang in un linguaghju visuale adattatu à u gustu mudernu. U scopu hè di sensibilizà u publicu à a cultura tradiziunale di i paesi è à a so prutezzione.

The Recognition

About the A' Design Award d'Argentu

Old Town of Lijiang Serie d'Illustrazioni hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Old Town of Lijiang Serie d'Illustrazioni sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Old Town of Lijiang Serie d'Illustrazioni hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a group of illustrations to protect the culture of Lijiang village culture. Through the form of illustration, we conceive the creativity of cultural heritage elements, create the scene atmosphere, match the color levels, and use modern media to display Lijiang's unique natural heritage and national charm, spread Lijiang's humanities and natural culture in a way that suits modern aesthetics, and endow Lijiang's traditional story culture with its new era connotation and transmission mode.
Dimensions & Packaging: Illustration:800mm(H)x800mm(W),150dpi, RGB.
Tags: Ancient village, old Town of Lijiang, illustrations, derivative stamps, national style illustrations
Production Technology: The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations and the retention of traditional charm while keeping up with the aesthetic pace of the times.
Research: Lijiang, as a sacred land with many world cultural heritages, records the long history of human civilization development and should be protected and inherited so that it will not disappear under the tide of Commercialization and modern urbanization. Investigate the culture of Lijiang ancient city, carry out a series of creative expression through the form of national style illustration and spread it through different media, so that people can better understand and protect this culture.
Inspiration: Through the illustration design and cultural derivation of the theme of Protect Lijiang ancient village culture. Explore the visual presentation of traditional culture with the characteristics of local illustration. Using the illustration language and media to express the outstanding culture, endow the traditional culture with new era connotation and modern expression, and arouse people's love and protection consciousness for the traditional culture.
Project Duration: The project started in September 2022 and finished in January 2023 in China
Operation Flow: Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics and arouse people's awareness of protection.
Team Members: Designer:Ju Jijing，Art Director: Huo Kai
Image Credits: Ju Jijing, 2022