Ggaedok Marchjatura di Supplementi di Studiu by Miraen Design Team

Ggaedok Marchjatura di Supplementi di Studiu by Miraen Design Team is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Argentu in Educazione Competition Category.

ArgentuEducazione· 2023

Ggaedok Marchjatura di Supplementi di Studiu

by Miraen Design Team

Client: Mirae-N

A' Design Award d'Argentu Winner in Educazione Category

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Verified Award Winner

Verify Award Status for #148327

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Colors

The Design

About Ggaedok Marchjatura di Supplementi di Studiu

Ggaedok hè una identità di marca per una seria di supplementi di studiu di a lingua coreana. U nome Ggaedok hè un acronimu di a frasa coreana Ggaewooja Dokhaeryuk, chì si riferisce à u svegliu di a cunfidenza è di a cumprensione di lettura. U logò cumbina u nome cù virgulette, scelte perchè a so forma s'assumiglia à e cunsunanti è vucali coreane. Fogli di culore in culori Pantone selezziunati mettenu in risaltu parti di e virgulette, è un rivestimentu opacu aumenta a so visibilità. I persunaghji stampati in u libru di vucabulariu è in u libru di cumprensione di lettura aghjunghjenu interessu per i studienti.

The Recognition

About the A' Design Award d'Argentu

Ggaedok Marchjatura di Supplementi di Studiu hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Ggaedok Marchjatura di Supplementi di Studiu sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Ggaedok Marchjatura di Supplementi di Studiu hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of GGAEDOK was made with the combination of the brand name GGAEDOK which is an acronym of GGAEWOOJA DOKHAERYUK that is meant to awake the confidence and reading comprehension ability in Korean and the quotation marks to present the visual wit and the intuitiveness the definition of brand and characteristic as a study supplement for Korean. The characters appear in the vocabulary book and the reading comprehension book each in order to provide fun factors to the students.
Dimensions & Packaging: Reading Comprehension
Frame 220 x 280 x 10mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 393C, PANTONE 310C, PANTONE 374C, PANTONE 529C

Vocabulary
Frame 188 x 257 x 11mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 3385C, PANTONE 3572C
Tags: Education, Print, Design, Branding
Production Technology: Color foils were used on the respective and important parts of the quotation marks that were used in the logo for the enhanced visibility and the harmonious look with other letters.
Particular color foils were designated by books in accordance with Pantone colors and the books were matte coated to maximize the effect of the color foil.
Design Challenge: It was carefully discussed how to get attention from the students since it is a new book without any brand recognition.
Use of the quotation mark in the logo was carefully implemented graphically to avoid the clash with other letters so that GGAEDOK would be well read.
Research: Visual creativity was sought after along with the intuitiveness to show the proper characteristic of (study contents) the book as a newly published book. Logo design that could be expanded to a graphic motif was sought after instead of just a logo. Character of Mulreong was created with the cooperation with 52works to provide entertainment and expectation to the students who have hard time studying due to the raised level of difficulty in Korean on Korean SAT
Inspiration: Quotation marks which have the similar shape with the Korean consonant and vowel in GGAEDOK were used in the logo graphic to show the characteristic of Korean and to be interestingly expressed.
Project Duration: The project was from August, 2022 to November, 2022 at MiraeN main office in Seoul and was published in November, 2022
Operation Flow: Brand identity was established with the utilization of quotation marks and it can be expanded with the logo or individually to be used as the graphic motif

The growing character was visually expressed to match the brand concept which is a study supplement with incremental levels
Team Members: MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Danbi Kim
Media Design Seyoung Hong
Illustrator 52works