Spicy Shrimp Soybean Sauce Imballaggiu di Salsa by Wei Li - Orange One

Spicy Shrimp Soybean Sauce Imballaggiu di Salsa by Wei Li - Orange One is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Oru in Disignu di Imballaghju Competition Category.

OruImballaghju· 2023

Spicy Shrimp Soybean Sauce Imballaggiu di Salsa

by Wei Li - Orange One

Client: Shenzhen Orange One Advertising Design Co., Ltd

A' Design Award d'Oru Winner in Imballaghju Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Spicy Shrimp Soybean Sauce Imballaggiu di Salsa

Spicy Shrimp Soybean Sauce hè un cuncepimentu d'imballaggiu per a pasta di gamberi. À a diffarenza di i prudutti simili chì utilizeghjanu culori forti è prominenti, l'imballaggiu seguita un approcciu simplice è naturale. L'imballaggiu esternu presenta un caratteru calligraficu di gamberu cum'è u so elementu graficu principale. U vasu internu porta una etichetta cù un disegnu à linee simplice. Una forma dolce di cistella da pesca dà à u pruduttu un caratteru caldu è naturale. U pacchettu sanu ùn cuntene micca plastica non degradabile, ciò chì riduce i danni à i fiumi è à u terrenu. U cuncepimentu hà ancu u scopu di suscità a cuscenza di a prutezzione di l'ambiente.

The Recognition

About the A' Design Award d'Oru

Spicy Shrimp Soybean Sauce Imballaggiu di Salsa hè un vincitore di u premiu A' Design Award d'Oru, una ricunniscenza immensamente prestigiosa attribuita à i disegni di prima categuria, maravigliosi è straordinarii. I vincitori d'Oru sò creazioni estremamente innuvatrici, assai visiunarie è lucentemente abbagliante chì riflettenu u geniu, a saviezza è l'abilità di i so disegnatori. Si aspetta chì Spicy Shrimp Soybean Sauce Imballaggiu di Salsa sia una invenzione assai elogiata, pionera di tendenze è monumentale, chì furnisce un valore senza precedente. Stu disegnu vincitore di u premiu A' Design Award d'Oru hè un prughjettu spettaculare è rispettatu chì benefizia assai è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Spicy Shrimp Soybean Sauce Imballaggiu di Salsa crea sentimenti intensi di disideriu, evoca passione, incuraghjisce a creatività è ci affascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different from other shrimp pastes with strong and prominent colors in the market, the packaging adopts the expression of primitive nature and Back to Basics. The outer packaging mainly uses a calligraphy shrimp character as an expression. The inner jar label is also a simple line drawing. The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . awakens people's awareness of environmental protection.
Dimensions & Packaging: 75x75x255mm
Tags: Sauce, shrimp, seasoning, chili paste
Production Technology: The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . It also makes consumers who buy shrimp paste feel the sustainability of the product and awakens people's awareness of environmental protection.
Design Challenge: Packaging structure and packaging material
Research: Create the most special packaging with the most basic color matching and the most original techniques.
Raise consumer awareness of eco-friendly packaging while give the packaging opening a sense of occasion

Use potoshop、Adobe Illustrator software
Inspiration: his shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
Project Duration: The project started in Shenzhen in March 2020 and ended in Shenzhen in May 2020
Operation Flow: This shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
Team Members: Designer:Wei Li
Image Credits: picture#1：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#2：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#3：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#4：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#5：designer Wei Li,Spicy shrimp soybean sauce,2020