Argentu Grafica · 2023
Master Ji Gong Affissu di Filmu
- A' Design Award d'Argentu 2023 in Grafica
- CLIENT: Yitong Creative (beijing) Media Co., Ltd
- Estimated Number of Design Views: 34,597
- Verification code 4E09FC540A · Verify this award
Colors
About Master Ji Gong Affissu di Filmu
Master Ji Gong hè un affissu di trailer per un filmu chinese d'animazione di fantasia è avventura di u listessu nome. L'affissu misura 750 per 1050 millimetri. L'inchjostru chinese è l'elementi tradiziunali chinesi sò aduprati per creà un'atmosfera orientale puetica è misteriosa. U dragone è u monacu, mustratu cù una kasaya rossa, una vesta esterna fatta di pezzi cusgiti è un ventagliu di foglia di palma, sò figuri di u filmu è sò stati resi cù un software tridimensiunale. L'inchjostru hè statu fattu cù l'acqua è pruvatu nantu à carta di risu, carta dura è tela per paragunà e texture. Tutte e parti sò state dopu cumbinate digitalmente.
About the A' Design Award d'Argentu
Master Ji Gong Affissu di Filmu hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Master Ji Gong Affissu di Filmu sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Master Ji Gong Affissu di Filmu hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.
Press Kit
- Unique Properties
- This is an official trailer poster designed for a 2021 Chinese animated fantasy adventure film "Master Ji Gong", directed by Liu Zhijiang and Qiao Yu. Based on its long history and rich cultural heritage, Chinese ink and Chinese traditional elements have been extensively used here to create an oriental poetic and mysterious ambiance, which is of eastern aesthetical character came into being.
- Dimensions & Packaging
- Trailer Poster: Width 750 mm x Height 1050 mm
- Tags
- movie poster, ink, 3D, traditional Chinese art and history, animated film
- Production Technology
- Dragon and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through CINEMA 4D, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result. Combine each part of the elements naturally though Photoshop.
- Design Challenge
- One of the creative challenges during the project is the control of ink effect. In order to combine the monk and dragon naturally, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths, etc. The advantage of ink lies in its fluidity and flexibility, while it results in more uncertainty.
- Research
- Film poster design; Chinese animations; the way of combining the virtual storyline with the historical facts, the recreation of traditional cultures in digital age; Chinese ink; the use of ink with different textures, the combination of different techniques of tools, such as 3D, photography, paintings, etc.; The application of a series of oriental cultural elements are accurate and interesting, old and fresh due to those multiple tools. Open another door for the promotion of traditional culture. It is very likely to inspire more creativity and diversity for the industry.
- Inspiration
- Inspired by Zhao Zhixin, a poet of the Qing Dynasty, "Poetry is like a magic dragon. You can see its head but not its tail, or just a claw and a scale in the cloud" as he wrote in "The Record of Talking about Dragons", it can be said that apart from Chinese ink, it is difficult to find any other material that can accurately capture the romantic charm of the dragon and the deity in the movie, and the relationship between the monk and the dragon, the beauty of ambiguity, the connotation deeply rooted in as well.
- Project Duration
- The project started in April 2019 in Beijing, and finished in June 2019 in Beijing, the poster was released in June 2019.
- Operation Flow
- For the trailer poster, dragon, and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through 3D software, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result.
- Patents
- Zhejiang Ruichen Picture Co., Ltd.
- Image Credits
- Zhejiang Ruichen Picture Co., Ltd.
Yitong Creative (Beijing) Media Co., Ltd.
