Nu Us Fonzione Primaria: Imballaggiu per Supplementu by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2023 A' Design Award di Ferru in Disignu di Imballaghju Competition Category.
FerruImballaghju· 2023
Nu Us Fonzione Primaria: Imballaggiu per Supplementu
Client: Salvita Design
A' Design Award di Ferru Winner in Imballaghju Category
- 16,336
- Verified Award Winner
- Verify Award Status for #150140
The Design
About Nu Us Fonzione Primaria: Imballaggiu per Supplementu
Testu di u Libru: Nu Us hè un imballaggiu cuncepitu per un supplementu d'immunità pigliatu in duie dosi ghjurnaliere. U cunghjuntu cuntene duie buttiglie: una buttiglia bianca per e capsule di mane è una buttiglia nera per e capsule di sera. U cuntrastu di neru è biancu face chì e duie dosi sianu faciule da distingue. Simboli di u sole è di a luna in ghjallu marchendu ogni buttiglia. I dui simboli si unenu in una sola forma quandu e buttiglie sò messe fiancu à fiancu, mustrendu chì e duie capsule sò pigliate inseme. E tichette sò stampate à serigrafia è impieganu un caratteru simplice in maiuscule.
The Recognition
About the A' Design Award di Ferru
Nu Us Fonzione Primaria: Imballaggiu per Supplementu hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì Nu Us Fonzione Primaria: Imballaggiu per Supplementu sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. Nu Us Fonzione Primaria: Imballaggiu per Supplementu hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It was necessary to clearly distinguish the difference between the day and night capsules, so the idea of white and black bottles was apparent. The sun and moon symbols also distinguish the different supplements, but when the bottles are placed together, the symbols beautifully merge into one whole, emphasizing the need to consume the capsules together for maximum effectiveness. The logo font and the main word immunity are uniquely created by subtly combining letters.
- Dimensions & Packaging
- Label is Width 163 mm x Height 60 mm
- Tags
- Supplement, immunity, labels, packaging design, brand identity, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
- Production Technology
- Screen printing
- Design Challenge
- The goal was to create a product that would provide a calming aura rather than a burst of color in an already stressful life. There was no advantage in overwhelming consumers with too many design elements, so a minimalist, clean design was chosen. The most difficult thing was to come up with a way that would spice up the packaging and give it uniqueness. The result is a new, stand out product design with a creative twist.
- Research
- Creating a direct, no fuss packaging design is an absolute necessity nowadays. The packaging has simple fonts and minimal colours that give it a light hearted quality while still highlighting the day and night capsules.
- Inspiration
- Salvita Design created a new brand identity and clever packaging for the vitamin supplement, Nu Us. The stress and anxiety of the last few years has driven consumers to seek ways to improve their health by strengthening their immune system. With a balanced daily dose of two unique pills, Nu Us supplements are made to support twenty four hours immunity with maximum vitamin absorption. The morning capsule boosts energy and balances stress levels while the night capsule improves sleep quality.
- Project Duration
- Started in August 2022 and finished February 2023 in Vilnius, Lithuania.
- Operation Flow
- Black and white packaging is timeless and will never go out of style. It reflects the highest quality with simplicity and elegance. To add an interesting twist, these designs use simple sun and moon shapes in bright yellow to catch the eye. Yellow shines with optimism, enlightenment and happiness. It instills energy, evokes pleasant feelings and captivates the viewer with ease. On the labels, the elegant uppercase font creates a dominant aesthetic and portrays a transparent and honest brand.
- Image Credits
- Salvita Bingelyte (Stylist / Photographer)
Erin Hope Stevens (Copywriter)
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
