Japanese Sake U Disignu Di Imballaggio by Shinji Yaoita

Japanese Sake U Disignu Di Imballaggio by Shinji Yaoita is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Argentu in Disignu di Imballaghju Competition Category.

ArgentuImballaghju· 2023

Japanese Sake U Disignu Di Imballaggio

by Shinji Yaoita

Client: Hasegawa Brewery Co.

A' Design Award d'Argentu Winner in Imballaghju Category

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Verified Award Winner

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Colors

The Design

About Japanese Sake U Disignu Di Imballaggio

Questu hè un disignu speciale di sake creatu per commemorate u 180 anniversariu di Hasegawa Sake Brewery. 180 anni di u gustu tradiziunale è e cumpetenze sò stati trasmessi à traversu i generazioni, è l'anellu di l'arburu hè stata utilizata cum'è a visuale principale per sprimà a storia è u futuru. I culori di tutta a scatula esterna sò stati inspirati da a pittura di tinta per sprime a tradizione è u lussu. U logu commemorativu hè stampatu in oru per currisponde à a cresta di a famiglia di a birreria. A buttiglia dentru hè una maghjina nera cuntrastanti. A rugosità di a buttiglia esprime u pesu di a tradizione è a tecnulugia.

The Recognition

About the A' Design Award d'Argentu

Japanese Sake U Disignu Di Imballaggio hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Japanese Sake U Disignu Di Imballaggio sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Japanese Sake U Disignu Di Imballaggio hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
Dimensions & Packaging: Height 322mm × Width 115mm × Depth 115mm
Tags: sake,japanese sake,package,box
Production Technology: The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
Design Challenge: Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel.
Research: Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
Inspiration: In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.
Project Duration: 2022, project commissioned by Hasegawa Brewery Co.
Operation Flow: This package is made of glass bottles and paper.
Team Members: Printing: Takakuwa Art Printing Co.