Natura Dried Fruits Frutti Secchi by Mohsen Koofiani

Natura Dried Fruits Frutti Secchi by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award di Bronzu in Disignu di Imballaghju Competition Category.

BronzuImballaghju· 2024

Natura Dried Fruits Frutti Secchi

by Mohsen Koofiani

Client: Natura

A' Design Award di Bronzu Winner in Imballaghju Category

14,893
Verified Award Winner
Verify Award Status for #152045

View at A' Design Award Press Release Award Badge

Colors

The Design

About Natura Dried Fruits Frutti Secchi

Stu disignu hà prufittatu di a cumbinazione di sculture artistiche, frutti, è animali, ancu s'ellu ci vole à nutà chì cambiamenti sottili sò stati fatti artisticamente. E stampe anu circatu di stabilisce una cunnessione chjara trà animali, frutti, è cultura. Ma siccomu u tema principale di u disignu hè di priservà l'ecosistema, in più di l'animali erbivori, in certi posti animali salvatichi (cacciadori) sò stati aduprati cum'è simbulu di putenza. In stu imballaghju, culori simplici è putenti sò aduprati per attirà più attenzione, è un imballaghju degradabile hè adupratu per prutege l'ambiente.

The Recognition

About the A' Design Award di Bronzu

Natura Dried Fruits Frutti Secchi hè un vincitore di u premiu A' Design Award di Bronzu, una ricunniscenza assai prestigiosa attribuita à i disegni eccellenti chì si distinguenu per a creatività, l'ingegnu è l'acutezza. I vincitori di Bronzu sò artefatti largamente abili è sorprendentemente creativi chì autenticanu a vasta sperienza, l'imaginazione è l'ingegnosità di i so disegnatori. Si aspetta chì Natura Dried Fruits Frutti Secchi sia un oggettu assai apprezzatu, ammiratu è caru, rimarchevulemente prufessiunale è innuvatore. Stu disegnu vincitore di u premiu A' Design Award di Bronzu incorpora e migliori pratiche di l'arte, di a scienza, di u disegnu è di a tecnulugia è hè eccellente per l'attinzione à i detaglii. Natura Dried Fruits Frutti Secchi suddisfa splendidamente i bisogni, tocca i disideri, incanta i sentimenti è chjama a curiusità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this design, most of the artistic sculptures of the cultural history of the world have been used, although it should be noted that subtle changes have been made to them. In the pictures, a clear connection has been made between creatures, selected fruits, and historical culture. But since the main theme of the packaging idea is to preserve the ecosystem, in addition to vegetarians, wild animals (hunters) have also been used as a symbol of power in some places. According to the main message of the packaging (environmental protection), degradable packaging has been used.
Dimensions & Packaging: Kraft paper tube box packaging
Capacity: 250g
Mouth: 95mm
Depth: 200mm
Tags: Dried Fruit, Fruit, Dried Fruit Packaging, Color, History, Ecosystem, Animals, Food
Production Technology: All the designs are painted and the created designs are formed by studying and ideas are taken from them and there is no copying of the original works. Paintings of high artistic value have been created. Digitally designed images are created with pen and ink drawing techniques and gold lines are used between them.
Design Challenge: In the first stage, the designer intended to engage the viewer's mind with historical cultures and through that show the importance of the earth and the ecosystem of life. Therefore, finding this connection required a lot of study and initial plans, and this was the designer's challenge in conceptualizing and implementing it.
Research: Type of research: studies
Research objectives: Finding the relationship between ecosystem and historical culture
Data collection: The use of statues and historical arts in the design and connection of fruits with animals required a lot of time.
Results: The final result is a different design and the creation of a work of art.
The impact of the research on real-life phenomena: After the finalization of the design and implementation during a private demonstration, it has been found that all the visitors looked at the packaging design with deep thought and talked about it.
Inspiration: In this packaging, the designer has left a special artistic design by using the type of fruit, the left cultures (statues and art paintings), and combining them with animals, as in preserving the left works of art. A lot of effort has been done by our ancestors. Know that animals also play a very important role in our survival in nature.
Project Duration: The project started in February 2022 and finished in December 2022 in Shiraz, Iran
Operation Flow: Fruits have a special place in nature for all living things and the interaction between humans and animals can be seen in these images. Basically, one of the goals of design is to respect the ecosystem, and our consumption and lifestyle can be very important in this matter. Another goal of this project is to establish a relationship between culture and the correct way of using food resources, which is closely related to this ecosystem.
Image Credits: All of the images: Illustrator / Creator: Mohsen Koofiani
Product Manager: Mr. A. Yousefi