AS Women Empowerement Rigalu d'Impresa by Antonia Skaraki

AS Women Empowerement Rigalu d'Impresa by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 A' Design Award di Ferru in Articuli da Rigalu Competition Category.

FerruArticuli da Rigalu· 2024

AS Women Empowerement Rigalu d'Impresa

by Antonia Skaraki

Client: As

A' Design Award di Ferru Winner in Articuli da Rigalu Category

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Colors

The Design

About AS Women Empowerement Rigalu d'Impresa

A|S hà decisu di cuncepisce un rigalu d'impresa annuale per serve cum'è una dichjarazione è un appèllu à l'azzione ispiratu da a necessità di dà putere à e donne di qualunque etnia, religione, o statutu sociale. A Tsikoudia cretese, una bevanda tradiziunale greca, hà riempitu buttiglie furmiate per simbulizà donne diffirente, ognuna cù un visu distintu in terra cotta per turacciulu, ispirate stilisticamente da e figurine cicladiche antiche. Elli trasmettevanu i temi di a Libertà, u Cambiamentu, l'Uguaglianza, a Ghjustizia, l'Educazione, a Scelta, è a Forza. Ogni buttiglia era piazzata in una scatula dedicata cù riprisentazioni grafiche artistiche è un manifestu murale.

The Recognition

About the A' Design Award di Ferru

AS Women Empowerement Rigalu d'Impresa hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì AS Women Empowerement Rigalu d'Impresa sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. AS Women Empowerement Rigalu d'Impresa hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Dimensions & Packaging: Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Tags: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Production Technology: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Design Challenge: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Research: Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiration: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Project Duration: The project started in December 20 2022 until February 8 2023 in Athens
Operation Flow: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Team Members: creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Image Credits: Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi