The Wine Bag Imballaghju by Antonia Skaraki

The Wine Bag Imballaghju by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 A' Design Award di Bronzu in Disignu di Imballaghju Competition Category.

BronzuImballaghju· 2024

The Wine Bag Imballaghju

by Antonia Skaraki

Client: The Wine Bag

A' Design Award di Bronzu Winner in Imballaghju Category

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Verified Award Winner

Verify Award Status for #152156

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Colors

The Design

About The Wine Bag Imballaghju

Creatu esclusivamente per Lidl, cum'è una Edizione Limitata di Natale, AS hà realizatu l'imballaghju per un vinu semi-seccu di 1,5 litri in scatula, per u cliente The Wine Barrel. U cuntinente hè statu cuncepitu per assimigliare à una sacchetta, cù l'aghjunzione d'elementi d'oru per evucà un'atmosfera festiva è dà un sensu di lussu. L'incorporazione di una texture di pelle hà elevatu a so apparenza, dendu una sensazione realistica è prezziosa. Per cumpletà a trasformazione, una corda rossa hè stata attaccata cum'è una cinghja, cunfirendu autenticità à u disignu di a borsa.

The Recognition

About the A' Design Award di Bronzu

The Wine Bag Imballaghju hè un vincitore di u premiu A' Design Award di Bronzu, una ricunniscenza assai prestigiosa attribuita à i disegni eccellenti chì si distinguenu per a creatività, l'ingegnu è l'acutezza. I vincitori di Bronzu sò artefatti largamente abili è sorprendentemente creativi chì autenticanu a vasta sperienza, l'imaginazione è l'ingegnosità di i so disegnatori. Si aspetta chì The Wine Bag Imballaghju sia un oggettu assai apprezzatu, ammiratu è caru, rimarchevulemente prufessiunale è innuvatore. Stu disegnu vincitore di u premiu A' Design Award di Bronzu incorpora e migliori pratiche di l'arte, di a scienza, di u disegnu è di a tecnulugia è hè eccellente per l'attinzione à i detaglii. The Wine Bag Imballaghju suddisfa splendidamente i bisogni, tocca i disideri, incanta i sentimenti è chjama a curiusità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
Dimensions & Packaging: Paper Box Width 250mm x Depth 100mm x Height 185mm
Tags: WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine
Production Technology: The package is a bag in box for wine. The outside is paperback.
Design Challenge: Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
Research: Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.
Inspiration: Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.
Project Duration: The project started in September 10 2022 in Athens Greece and finished in October 13 2022.
Operation Flow: Product was distributed in all Lidl supermarkets throughout Greece.
Team Members: creative director: Antonia Skaraki and art director: Andreas Deskas