Zongchuan 1929 Imballaghju Alimentariu by Wei Jiang

Zongchuan 1929 Imballaghju Alimentariu by Wei Jiang is a highly esteemed winner of the very prestigious 2024 A' Design Award d'Argentu in Disignu di Imballaghju Competition Category.

ArgentuImballaghju· 2024

Zongchuan 1929 Imballaghju Alimentariu

by Wei Jiang

Client: Xi'an Yiwen Brand Design Co., Ltd

A' Design Award d'Argentu Winner in Imballaghju Category

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Colors

The Design

About Zongchuan 1929 Imballaghju Alimentariu

Zongchuan 1929 serve ancu cum'è una benedizione unica per u destinatariu. Cum'è rigalu per a Festa di e Barche di u Dragone, ghjoca un rolu impurtante in a trasmissione di l'emuzione trà e persone. U temperamentu è a cultura ch'ellu prisenta riflettenu a persunalità è a cultivazione di u donatore. Zongchuan 1929 hè cuncipitu per dà un sensu di l'animazione di u paisaghju urbanu di Chang'an è u calore di a so ghjente. L'apertura unica di a scatula è u prucessu di stampa, cusì cum'è l'usu di carta sustinibile, riflettenu ancu a rispunsabilità suciale di a marca, marca cinese di longa tradizione.

The Recognition

About the A' Design Award d'Argentu

Zongchuan 1929 Imballaghju Alimentariu hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Zongchuan 1929 Imballaghju Alimentariu sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Zongchuan 1929 Imballaghju Alimentariu hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zongchuan 1929 is a packaging design for zongzi ( glutinous rice dumplings ) inspired by the historical and cultural heritage of Xi’an. Zongzi is a traditional festival food consumed during the Dragon Boat Festival, representing not only a tribute to the patriotic poet Qu Yuan from ancient times but also the preservation of traditional festivals and culture.
Dimensions & Packaging: The size has a length of 672 x width 292 x height 126mm, and the weight is 1.86kg plus 600ml respectively.
Tags: Festival, Colorful, Elegancel, Historical
Production Technology: The packaging design of this project utilizes environmentally friendly paper materials, emphasizing the concept of recyclability and showcasing the brand's commitment to social responsibility as a renowned Chinese heritage brand.
Design Challenge: The design of Zongchuan 1929 presents a unique Chang An street scene through creative illustrations, showcasing the distinctive historical ambiance of the location. The intricately detailed elements in the artwork can be appreciated and enjoyed, and the backing paper featuring the complete illustration can also be preserved as a decorative piece of art.
Research: Based on the concept of Zongchuan 19, the design team drew inspiration from the scenes of how people in ancient Tang Dynasty celebrated the Dragon Boat Festival in front of the Xi An City Wall thousands of years ago. Thus, the original illustration of Chang An Street came into being.
Inspiration: Through Zongchuan 1929, we aim to evoke the bustling streets and warm atmosphere of Chang An, allowing people to experience the vibrant cityscape and the heartfelt sentiments of the people. The unique opening method and printing techniques also reflect the rich cultural heritage and understated elegance of the ancient city of Xi An.
Project Duration: The project started in May 8, 2022 in China and finished in May 20, 2022.
Operation Flow: The design also incorporates the ancient opening and closing mechanism of a drawbridge, adding a sense of ceremony to the gift box. The focus of the gift box is concentrated on the narrower side, ensuring both stability for display and weight-bearing capacity.
Team Members: Wei Jiang
Image Credits: Xi'an Yiwen Brand Design Co., Ltd