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Flatiron Lampada by Mr Smith Studio
Flatiron Lampada by Mr Smith Studio
Flatiron Lampada by Mr Smith Studio
Flatiron Lampada by Mr Smith Studio
Flatiron Lampada by Mr Smith Studio

Oru Illuminazione · 2024

Flatiron Lampada

by Mr Smith Studio

  • A' Design Award d'Oru 2024 in Illuminazione
  • CLIENT: Egle
  • Estimated Number of Design Views: 538,381
  • Verification code 8B8C108123 · Verify this award
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About Flatiron Lampada

Achille Castiglioni era cunvintu chì u disignatore duvia sguassà, sguassà, sguassà è à a fine truvà l'aspettu essenziale di u disignu. Bruno Munari avia u custume di dì chì cumplicà e cose hè faciule, mentre chì simplificà e cose hè assai difficiule. Flatiron nasce da a crasi di ste duie riferenze. Una surgente luminosa incasata in un corpu fattu da una simplice lamiera di metallu cù una sola piega. U minimu numeru d'elementi per un pruduttu di grande rilievo, una cullezzione di lampade carattarizate da un disignu tantu essenziale quant'efficace.

About the A' Design Award d'Oru

Flatiron Lampada hè un vincitore di u premiu A' Design Award d'Oru, una ricunniscenza immensamente prestigiosa attribuita à i disegni di prima categuria, maravigliosi è straordinarii. I vincitori d'Oru sò creazioni estremamente innuvatrici, assai visiunarie è lucentemente abbagliante chì riflettenu u geniu, a saviezza è l'abilità di i so disegnatori. Si aspetta chì Flatiron Lampada sia una invenzione assai elogiata, pionera di tendenze è monumentale, chì furnisce un valore senza precedente. Stu disegnu vincitore di u premiu A' Design Award d'Oru hè un prughjettu spettaculare è rispettatu chì benefizia assai è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Flatiron Lampada crea sentimenti intensi di disideriu, evoca passione, incuraghjisce a creatività è ci affascina.

Press Kit

Unique Properties
Flatiron is a collection of lamps characterized by a structure that is as essential as it is of great visual impact. A laser-cut metal sheet with a single fold, this is enough to have a product with great prominence.
Dimensions & Packaging
Width 350mm x Depth 200mm x Height 1900mm
Tags
Lighting, lighting design, design, winner, italian design, egle, floorlamp, lamp
Production Technology
Lasercut metal sheet with a single fold for the structure. Dimmerable LED strip as a light source.
Design Challenge
Bruno Munari once said that to complicate things is easy, while to simplify things is very hard. Achille Castiglioni was convinced that the designer should delete, delete, delete and at the end find the core aspect of the design. Flatiron comes from the combination of this two references. A simple metal sheet with just one fold that encases the light source. The challenge has been to reduce the project to the minimum amount of elements.
Research
Starting from a deep research on floor lamps, we focused then on understanding which could be the right kind of light source. Because the aim of this product is not to be a technical lamp, but to be an decorative ambient lamp, the diffused light is the right choice and the shape of the structure itself orientates the beam. We invested a lot of time in the selection of the right light source because we wanted it to be warm and dimmerable.
Inspiration
The combination of the world of origami and the world of architecture is what is at the base of Flatiron family.
The name itself has two meaning. First is a reference to the famous building in Manhattan with a triangular shape. Than explains how it is made, starting from a simple flat sheet of iron.
Project Duration
Development of the project took 4 months and took place in Milan
Operation Flow
Simply plug the lamp, press the dimmer and you can turn on or off the lamp and dimm the intensity of light
Patents
Patented 2023
Image Credits
MrSmith Studio

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