Dragon Year Gift Imballagiu di Tè by Tao Ran

Dragon Year Gift Imballagiu di Tè by Tao Ran is a highly esteemed winner of the very prestigious 2024 A' Design Award di Ferru in Disignu di Imballaghju Competition Category.

FerruImballaghju· 2024

Dragon Year Gift Imballagiu di Tè

by Tao Ran

Client: Shenzhen Yixin Visual Brand Consultant Co., Ltd

A' Design Award di Ferru Winner in Imballaghju Category

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Verified Award Winner

Verify Award Status for #157666

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dragon Year Gift Imballagiu di Tè

U Rigalu di l'Annu di u Dragone hè un disignu d'imballagiu per u tè Pu'er, creatu cum'è rigalu per a Festa di Primavera Cinese. U disignu si basa nantu à u dragone, un animale di bon augurio in a mitulugia antica cinese, è nantu à a regione muntagnosa di Yunnan, duv'ellu hà origine u tè Pu'er. Un dragone disegnatu à manu in calligrafia è pittura à inchiostru hè cumbinatu cù un simbulu simplice di dragone fattu cù un software graficu. L'imballagiu esternu, riservatu, cuntrasta cù u stile audace ad inchiostru di l'imballagiu internu. Una carta di cutone fatta à manu da e cumunità etniche locale hè stampata à serigrafia, cusì ogni pezzu hè unicu.

The Recognition

About the A' Design Award di Ferru

Dragon Year Gift Imballagiu di Tè hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì Dragon Year Gift Imballagiu di Tè sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. Dragon Year Gift Imballagiu di Tè hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Using calligraphy and ink painting as forms of expression, the illustrations and text of the "dragon" were hand drawn, and a concise "dragon" symbol was drawn using computer graphics software. The collision of the two shapes the unique temperament of the product. The restrained graphic style of the outer packaging and the wild ink style of the inner packaging form a strong contrast, which coincides with the refreshing and strong aftertaste of tea drinking.
Dimensions & Packaging: 200mm x 200mm x 4mm
Tags: Packing，Tea packaging，Pu'er tea packaging，Dragon Year
Production Technology: The packaging material adopts handmade paper unique to local ethnic minorities, which is environmentally friendly, simple, and rich in vicissitudes, expressing the ancient and cultural connotations of tea products.
Design Challenge: In terms of creation, it is necessary to inherit and activate local traditional culture, while realizing the inherent correlation between "Spring Festival", "Dragon Year", and "Tea"; In terms of material selection, Dai handmade cotton paper was used, which has a low production capacity. However, its long history, soft texture, and clear texture reveal the atmosphere of Eastern culture.
Research: In order to highlight the regional cultural characteristics of the product during the creative process, many attempts were made, and ultimately, the unique Dai handmade cotton paper was selected for screen printing, with each copy being unique.
Inspiration: The year of the dragon is approaching, and the dragon is an animal in ancient Chinese mythology, symbolizing auspiciousness. We took the theme of "Dragon" and drew inspiration from the geographical characteristics of Yunnan, China, the birthplace of "Pu'er tea", as well as the refreshing and strong aftertaste of the drink. We created packaging that showcases the characteristics of the product and the attributes of Dragon Year gifts.
Project Duration: The project started in Shenzhen in October 2023, was completed in Yunnan in December 2023, and was launched into the market for sales in Shenzhen in January 2014. Simultaneously achieving excellent sales performance.
Operation Flow: As the Dragon Year Spring Festival approaches, based on local cultural customs, we draw nutrients from ancient dragon totems and combine them with modern design contexts to create tea gifts that conform to the theme of the Dragon Year Spring Festival, showcasing the cultural taste of users.
Patents: Copyright
Name: Tao Ran
Year: 2023

Trademark
Year: 2020-2030
Holder: Shenzhen Yixin Visual Brand Consultant Co., Ltd