The Ancient Mexicans Identità di Mostra da Eduardo Guizar Vukovich

U designu The Ancient Mexicans Identità di Mostra da Eduardo Guizar Vukovich hè un vincitore altamente stimatu di u prestigiosu premiu 2024 A' Design Award d'Argentu in a Categuria di Cumpetizione Patrimoniu Culturale.

ArgentuPatrimoniu Culturale· 2024

The Ancient Mexicans Identità di Mostra

da Eduardo Guizar Vukovich

Cliente: Universidad de Monterrey

Vincitore di u premiu A' Design Award d'Argentu in a Categuria Patrimoniu Culturale

54,244

Vincitore di Premiu Verificatu

Verificà u Statu di u Premiu per #158345

Vede nantu à A' Design Award Cumunicatu Stampa Badge di Premiu

Culori

U Cuncepimentu

À propositu di The Ancient Mexicans Identità di Mostra

L'Antichi Messicani hè un'identità gràfica per una mostra permanente di e culture pre-ispaniche messicane à u Museu di u Nordeste in Monterrey, in Messicu. L'identità si funda nantu à u cuncettu di e custellazioni. Una griglia di punti hè stata piazzata sopra à l'imàgine di pezzi scelti di a mostra, è i quadrati è e so variazioni sò stati aduprati per creà pittogrammi per ogni cultura è tema. I pittogrammi sò riflessi è ripetuti per furmà mutivi chì funziunanu cum'è mòduli è s'adattanu à ogni applicazione. U disegnu d'infurmazione ind'a mostra sustene l'esperienza di u visitatore.

U Ricunnoscimentu

À propositu di u A' Design Award d'Argentu

The Ancient Mexicans Identità di Mostra hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì The Ancient Mexicans Identità di Mostra sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. The Ancient Mexicans Identità di Mostra hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

Daretu à u Cuncepimentu

Kit Stampa

Crediti, membri di a squadra è dettagli tecnici furniti da u cuncettore.

Pruprietà Uniche: Design of a new graphic identity that is flexible and functional, as well as a communication strategy that attracts the public to the exhibition of Ancient Mexicans, (exhibition of Mexican pre-Hispanic cultures at the Museum of the Northeast in Mexico, MUNE); offer information design within of the exhibition to enhance the experience of the user and finally, promote knowledge of pre-Hispanic cultures in the Northeast of the country through graphic design.
Dimensioni è Imballaghju: The exhibition The Ancient Mexicans has 466 pieces, these are divided within the exhibition in cultures and themes. During the development From the graphic identity, two were selected
pieces from each culture and theme. to make choose each piece, were considered the most representative and with better photographs of the technical sheets provided by the Alfa Planetarium.
The first thing that was done during the abstraction process
of the graphic elements was to select the image of the piece, consistent with this step, the reticle was placed over the image and the opacity of the image in order to be able to observe
with greater clarity. Finally, the main element, which is the square and its variations on the image and the grid, generating
as a result different pictograms, or elements graphics for graphic identity.
Etichette: Cultural, Heritage, Pre-hispanic, museum, archaeology, identity, signage, Aztecs, Mayans
Tecnulugia di Pruduzzione: For the graphic identity, a grid created from the concept of Constellations, considering that the stars when they come together generate new ones figures, different shapes were placed and organized points. By joining four points with lines, we generate a square.
Sfida di Designu: For the creation of the graphic identity, it was taken into account
account our client, the investigation, the public objective and the concept of Constellations. Starting From this background, several characteristics that we consider essential for what was sought to be represented through the graphic identity. We translate these characteristics to goals, which are: having an identity flexible, attractive, recognizable and current graphics.
Ricerca: Interviews were carried out with people specialized in the field
of museums. The Double Diamond Model was implemented, methodology that allows improving creative processes and idea prototyping. Various world-class museums were visited and the creative proposal was developed. From the research process, we developed the concept for the development of graphic identity. It arose from the search to connect the present with the past.
Taking this into account, a reflection was carried out about connections such as the union between two or more things that sometimes reveal to us and communicate new messages.
Ispirazione: Our country has a deep and extensive history, in Mexico from 2,500 BC. In 1521, a series of cultures developed, among which the Olmecs, Teotihuacans, Mayans, Zapotecs, Toltecs, Mixtecs and Mexicas or Aztecs.

Codices consist of pictorial documents or images that serve as a historical source in which the pre-Hispanic peoples left recorded its cultural and scientific advances, beliefs, rituals, system economic, chronology and in essence… its history.
Durata di u Prugettu: The design for the exhibition will be permanently at the Museo del Noreste (MUNE), in Monterrey Nuevo León, Mexico.
Flussu Operativu: From the development of graphic elements designed based on the search for representation of each culture and theme, we decided to make emphasis on one of the goals established for the new graphic identity of “Los Antiguos Mexicanos”,
flexibility.
With the aim of designing a graphic identity flexible, a series of patterns were generated from the graphic elements. These are formed through reflection and repetition of one of the graphic elements. Each pattern works as module and system; usage varies depending on the application.
Membri di a Squadra: Andrea Rodríguez Tapia
Ariadna García Ríos
Daniela de la Fuente Lozano
Isabel Villegas Martínez