Dreavita Mental Wellness Marca by Cansu Dagbagli Ferreira

Dreavita Mental Wellness Marca by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 A' Design Award di Bronzu in Disignu Graficu Competition Category.

BronzuGrafica· 2024

Dreavita Mental Wellness Marca

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award di Bronzu Winner in Grafica Category

20,229

Verified Award Winner

Verify Award Status for #158644

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Colors

The Design

About Dreavita Mental Wellness Marca

Dreavita hè una marca di benessere prugressiva è inclusiva. L'identità visuale era destinata à esse sensibile, rispettuosa è cunsiderata, riflettendu u caratteru inclusivu di a marca. U cuncettu hè natu da l'idea di a natura forte è si chjama Resilienza inspirata da a simplicità. Cum'è i mudelli di a natura indicanu a coerenza, a forza è a crescita, a marca mira à trasmette sti missaghji attraversu affirmazioni è un approcciu di disignu minimale. L'illustrazioni sò focalizzate nantu à i mudelli di a natura, dimustraendu chì a ripetizione è a resilienza portanu à u successu in a vita.

The Recognition

About the A' Design Award di Bronzu

Dreavita Mental Wellness Marca hè un vincitore di u premiu A' Design Award di Bronzu, una ricunniscenza assai prestigiosa attribuita à i disegni eccellenti chì si distinguenu per a creatività, l'ingegnu è l'acutezza. I vincitori di Bronzu sò artefatti largamente abili è sorprendentemente creativi chì autenticanu a vasta sperienza, l'imaginazione è l'ingegnosità di i so disegnatori. Si aspetta chì Dreavita Mental Wellness Marca sia un oggettu assai apprezzatu, ammiratu è caru, rimarchevulemente prufessiunale è innuvatore. Stu disegnu vincitore di u premiu A' Design Award di Bronzu incorpora e migliori pratiche di l'arte, di a scienza, di u disegnu è di a tecnulugia è hè eccellente per l'attinzione à i detaglii. Dreavita Mental Wellness Marca suddisfa splendidamente i bisogni, tocca i disideri, incanta i sentimenti è chjama a curiusità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.

Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character.
Dimensions & Packaging: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
Tags: wellness, mental, health, psychology, identity, inclusive, community, nature
Production Technology: Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
Design Challenge: The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
Research: In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
Inspiration: The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
Project Duration: 2 months, 2023, United States and France
Operation Flow: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery