Argentu Imballaghju · 2024
Guijiu Zodiac Series Buttiglia di Licore
by Jiarun Lin
- A' Design Award d'Argentu 2024 in Imballaghju
- Estimated Number of Design Views: 43,745
- Verification code C58AA43B4F · Verify this award
Colors
About Guijiu Zodiac Series Buttiglia di Licore
A Serie Zodiacale Guijiu hè un imballaghju di licore cummemurativu creatu per l'Annu Chinese di u Dragone. A forma hè ispirata da l'antichi vasi ceramichi chinesi cù una struttura à doppia arechja. A buttiglia hè fatta di vetru cristallu accumpagnatu da parti metalliche, in cuntrastu cù i cuntenituri ceramichi cumunamente aduprati per u licore chinese di alta gamma. Un'illustrazione di dragone à inchjostru hè stampata nantu à l'etichetta, è un cumpunente metallicu in forma di dragone nantu à u tappu serve da mecanismu d'apertura. A buttiglia misura 240 mm d'altezza è 110 mm di lunghezza è di larghezza.
About the A' Design Award d'Argentu
Guijiu Zodiac Series Buttiglia di Licore hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Guijiu Zodiac Series Buttiglia di Licore sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Guijiu Zodiac Series Buttiglia di Licore hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.
Press Kit
- Unique Properties
- This product is a commemorative liquor for the Year of the Dragon by the Guijiu.
Inspired by the classic shape of ancient Chinese amphora vessels, the design incorporates the dragon as a decorative element in the label and the handle of the vessel. The Guijiu embodies nobility. 2024 coincides with the Chinese Year of the Dragon. The dragon holds supreme significance in Chinese culture, further emphasizing the rarity and prestige of the Guijiu. - Dimensions & Packaging
- The height of the product is 240mm and the length and width are 110 mm.
- Tags
- Chinese liquor, traditional Chinese zodiac culture, zodiac dragon, traditional ceramic ware, vessels, high-end liquor
- Production Technology
- In China, most high-end liquors are stored in ceramic containers. This product uses a crystal material paired with a metal material to exude a luxurious and high-class feel, while standing out among similar products.
- Design Challenge
- The difficulty in realizing this project was that traditional Chinese sauce-flavor liquor brands tend to use ceramic material as the carrier of the product's cultural essence. The use of crystal glass broke away from the design approach of similar products, and the metal dragon-shaped part at the cap had a unique shape, requiring persuasion for clients to proceed with mold manufacturing.
- Research
- In the Chinese liquor market, Chinese Zodiac wine is a product that every brand competes to launch. However, most products are styled with figurative representations of the Chinese zodiac, and there is a lack of products that combine simplicity, sophistication, and heritage. This design fills the gap of high-end products of the same type.
- Inspiration
- The project draws inspiration from the classic ancient Chinese ceramic vessels with a double-ear structure, which have been developed and inherited over thousands of years in China. Combined with the Chinese dragon illustration in ink on the label, it expresses deep cultural heritage. While the intricate metal carving and simple crystal block body of the bottle create a new vitality for the product.
- Project Duration
- The project started in March 2023, was completed in November 2023 and is scheduled to be available in 2024.
- Operation Flow
- This design features a dragon-shaped component at the bottle cap that serves as the opening mechanism, while its elegant shape also enhances its aesthetic appeal.
