Atria Convergence Technologies Applicazione Mobile di Telecomunicazioni by Naseer Ahmed and Siva Teja Boddeti is a highly esteemed winner of the very prestigious 2024 A' Design Award d'Argentu in Disignu d'Interfaccia Competition Category.
ArgentuInterfaccia· 2024
Atria Convergence Technologies Applicazione Mobile di Telecomunicazioni
by Naseer Ahmed and Siva Teja Boddeti
Client: Act
A' Design Award d'Argentu Winner in Interfaccia Category
Verified Award Winner
Verify Award Status for #159375The Design
About Atria Convergence Technologies Applicazione Mobile di Telecomunicazioni
Atria Convergence Technologies hè un'interfaccia d'applicazione mobile creata per un fornitore di servizii di telecomunicazioni. L'applicazione permette à i clienti di gestisce i servizii, i dispusitivi è i pagamenti in un solu locu. E transazzioni frequenti sò accessibili in pochi passi per risparmià u tempu. Un'architettura d'infurmazione chjara urganizeghja u cuntenutu, cusì e funziunalità individuali sò faciule da truvà. U cuntenutu hè adattatu à u cumpurtamentu di l'utilizatore, è i premii di fidelità sustenenu l'impegnu. E funziunalità di sicurità sò incluse per custruisce a fiducia. A struttura modulare permette d'aghjunghje novi funziunalità più tardi.
The Recognition
About the A' Design Award d'Argentu
Atria Convergence Technologies Applicazione Mobile di Telecomunicazioni hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Atria Convergence Technologies Applicazione Mobile di Telecomunicazioni sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Atria Convergence Technologies Applicazione Mobile di Telecomunicazioni hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This projects revolves around creating better user engagement through cross-selling and pushing new products, understanding customer expectations, expanding the app while maintaining strong functional performance, considering design expectations based on user personas and language, ensuring modularity, flexibility for future features, enabling discoverability of individual features, and making most used transactions minimal effort to save user time and buy time for other features.
- Dimensions & Packaging
- not applicable
- Tags
- Digital Product design, Telecommunications, ACT, Customer App, Mobile App
- Production Technology
- A thorough analysis of data collected from user research interviews, competitor analysis, and design audits was conducted to prioritize features, develop user journey maps, and establish user personas. Following this, an information architecture (IA) was crafted to systematically organize and categorize content, ensuring an intuitive structure for user navigation. Wireframes were created and designs for the screens were finalized by building on a visual design language suitable for their brand.
- Design Challenge
- Because of time constraints, user research was unable to gather insights from a broad demographic of users representing different target audiences of act. Hence, the insights obtained were relatively limited in scope, primarily focusing on tier 1 users.
At each stage of wireframes, we validated our designs with the dev team to ensure that all the designs are catering to the existing database and apis as well. There were multiple decisions taken and iterations produced to validate those as well. - Research
- The research aims to gather user feedback on act's platform, identifying areas for improvement and enhancing satisfaction and engagement. one-on-one interviews and usability testing provided personalized insights, revealing challenges like confusion during onboarding and trust issues with payment flow.
- Inspiration
- Act fibernet developed the act app to improve user engagement and provide a seamless digital experience. by strategically promoting new products, enhancing wi-fi analysis, and aligning with user preferences, they aim to increase engagement. comprehensive user research, including analysis of competitors like airtel helped identify areas for improvement. furthermore, a design audit, competitor analysis were conducted to inspire improvements in user engagement, ensuring a smooth experience.
- Project Duration
- The project started in march 2023 and finished in september 2023 at lollypop design studio, Bangalore
- Operation Flow
- This project enhanced act's customer experience by focusing on key aspects: personalization, user control & freedom, building trust, and interaction & incentivization. It included tailoring content based on user behavior, offering seamless management of services and devices, establishing trust through security and reliable support, and increasing engagement with features like gamification and loyalty rewards.
- Team Members
- Akshitaa Raj
Naman Trikala
Ishita Srivastava
Twinkle Budhraja
Rajabutheen HS
Gowtham Selvaraj
Muhammad Najah T P
Naseer Ahmed A
A Rajeev Radhakrishnan Nair
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