U designu Oh Chair Salottu di Lettura da Ao Zhou hè un vincitore altamente stimatu di u prestigiosu premiu 2024 A' Design Award di Ferru in a Categuria di Cumpetizione Generativu.

FerruGenerativu· 2024

Oh Chair Salottu di Lettura

da Ao Zhou

Cliente: Meso Design

Vincitore di u premiu A' Design Award di Ferru in a Categuria Generativu

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U Cuncepimentu

À propositu di Oh Chair Salottu di Lettura

Oh Chair hè una risposta muderna à l'icònica sedia ova retro-futuristica. Incurporendu a basa di filu piegatu è u disignu visualmente apertu di a seduta caratteristica, i disignatori sò stati capaci di catturà l'essenza di u so approcciu à a tecnulugia di punta. L'integrazione di l'AIGC in u prucessu di creazione hà permessu à Oh Chair di mustrà a perspettiva di i disignatori nantu à l'Intelligenza Artificiale: co-pilotà cù una mente aperta è una cunsiderazione attenta, abbraccendu u prugressu mentri stendu attenti à u cuntestu circustante.

U Ricunnoscimentu

À propositu di u A' Design Award di Ferru

Oh Chair Salottu di Lettura hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì Oh Chair Salottu di Lettura sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. Oh Chair Salottu di Lettura hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.

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Crediti, membri di a squadra è dettagli tecnici furniti da u cuncettore.

Pruprietà Uniche: Oh Chair is a modern response to the iconic retro-futuristic egg chair. By incorporating the bent wire base and the visually open design of the signature seat, the designers were able to capture the essence of their approach to cutting-edge technology.
Involving AIGC in the creation process allowed Oh Chair to showcase the designers' perspective on Artificial Intelligence: co-piloting with an open mind and careful consideration, embracing progress while being mindful of the surrounding context.
Dimensioni è Imballaghju: 706 mm X 1316 mm X 1356 mm
Etichette: Artificial Intelligence, Algorithmic Furniture, Retrofuturistic, Sustainability, AI-Assisted Design, Furniture Design, Generative Design, Recycled Material, Stainless Steel, Future Casting, Lounge Chair, Sessel Design, Ergonomics
Tecnulugia di Pruduzzione: Design Process: Blender/Figma/Photoshop/AIGC

Materials: 100% recyclable polyethylene, Fabric, Stainless Steel
Sfida di Designu: Training the AI model is the biggest challenge that we met. Instead of just starting from scratch with a publicly available generative AI model, we trained the Stable Diffusion image-generation model on both modernism and retro-futuristic catalogs from the 1920s-1930s, and 1950s to 1960s. This process leads to thousands of Iterations and Ideations. We need to adapt to the technical demands of AI and invest in training and infrastructure. Images generated with these two distinct data sets reflect the general aesthetic of those time periods and that also correspond with our original design goal: While following the legacy of the timeless design from above two golden periods, exploring new materials, construction techniques, and ergonomic solutions within the constraints of a chair design, ultimately producing a functional and aesthetically compelling piece of furniture.
Ricerca: This design project is a speculative experience exploring the impact of creative technologies on the design process. We suspect generative design will speed up the early stage exploration with conversational response, but yet know how it helps the final visualization. To figure out, we conducted qualitative research on how the designer workflow is impacted by generative co-creation.

In this test, designers are the participants. We collected and analyzed data exchange from every step of the design process, from MidJourney to Blender to Photoshop, and found the preset “prompt” setting of the scope for the entire project. After the back-and-forth chat process between the chief designer and mid-journey, generative tech assisted the designer in putting their vision to work and setting the boundaries and visual direction with an extensive image database from both modernism and retro-futuristic, thus clarifying the designer’s direction with the provided tangible option for the next stage.

However, the image generated by AI hardly applies to furniture modeling and production because of its limitation on understanding the z-axis and following the basic law of physics. Here is when the designer takes the lead. During the iteration phase, the design, and design alongside the visualizer collaborated as human factor engineers to restructure the initial design with more human factor and production consideration. Adding human touches, like a round cushion for back support and a visual icon; injects consciousness of sustainability with the material choice. At this stage, generative AI assists the creative process by presenting an incorrect baseline design embodied in the same art direction, this gives designers great motivation to “Correct” the structure, thus self-critique their vision and focus on the human factor and material choices.

The result of the research result is that generative AI is a great tool for visualizing designer vision with lightning speed and liberating design from the heavy lifting of self-double by accelerating the brainstorming process with a pre-trained database and creating “other” derivatives from “self” for more conscious iteration and less self double for later revisions.
Ispirazione: The seating of the Oh Chair is reminiscent of bended paper, mimic the lightness and organic fluidity of a paper drifting in the wind, and symbolizing the dawn of a new era.
The welded metal tubes, with their simple bends, pay homage to the outline of a classic paperclip.
Drawing inspiration from Munich, the birthplace of Stable Diffusion, this armchair seamlessly blends diversity, vitality, humanity, and urban elements all in one.
Durata di u Prugettu: The project started October 2023 in Munich, and finished in January 2024 in Munich and Los Angeles.
Membri di a Squadra: Art Director: Jiaying Zhou(Connie)
Chief Designer: Ao Zhou
Visualization Designer: Jackson Zhang