Bronzu Imballaghju · 2024
72 Xiangyu The Conqueror Liquor Imballaggio per Buttiglia di Liquore
by Lubo Cao, Xiaoqiang Hu and Pengfei Dai
- A' Design Award di Bronzu 2024 in Imballaghju
- CLIENT: Hubei Shihua Liquor Co., Ltd
- Estimated Number of Design Views: 14,259
- Verification code FCF4F1BC94 · Verify this award
Colors
About 72 Xiangyu The Conqueror Liquor Imballaggio per Buttiglia di Liquore
72 Xiangyu The Conqueror Liquor hè un imballaggiu di buttiglia creatu per un baijiu cinese. A buttiglia hà a forma d'un tripode, una forma chì rapresenta a dignità è u putere in a storia è a cultura cinese. A corona di a buttiglia hè mudellata nantu à a testa di bòve di l'Imperatore Yan Shennong, un simbulu di sapienza è di curagiu. U neru hè u culore principale, cù accenti d'oru, di bronzu è di rossu chì creanu un cuntrastu visuale. I simbuli curvi ligati à u tripode sò in relievu. E zone culurite anu una finitura lucida, mentre chì e zone nere sò opache. L'imballaggiu hè destinatu à i banchetti è à i rigali.
About the A' Design Award di Bronzu
72 Xiangyu The Conqueror Liquor Imballaggio per Buttiglia di Liquore hè un vincitore di u premiu A' Design Award di Bronzu, una ricunniscenza assai prestigiosa attribuita à i disegni eccellenti chì si distinguenu per a creatività, l'ingegnu è l'acutezza. I vincitori di Bronzu sò artefatti largamente abili è sorprendentemente creativi chì autenticanu a vasta sperienza, l'imaginazione è l'ingegnosità di i so disegnatori. Si aspetta chì 72 Xiangyu The Conqueror Liquor Imballaggio per Buttiglia di Liquore sia un oggettu assai apprezzatu, ammiratu è caru, rimarchevulemente prufessiunale è innuvatore. Stu disegnu vincitore di u premiu A' Design Award di Bronzu incorpora e migliori pratiche di l'arte, di a scienza, di u disegnu è di a tecnulugia è hè eccellente per l'attinzione à i detaglii. 72 Xiangyu The Conqueror Liquor Imballaggio per Buttiglia di Liquore suddisfa splendidamente i bisogni, tocca i disideri, incanta i sentimenti è chjama a curiusità.
Press Kit
- Unique Properties
- The bottle is inspired by Xiang Yu, the Overlord of Western Chu, who wore golden armor and raised the tripod. The bottle's crown is modeled on the ox head of Emperor Yan Shennong. The bottle is dominated by black with gold, bronze, and red accents. This color palette creates a striking visual contrast while exuding a classic and noble feel, as well as a strong historical and cultural touch.
- Dimensions & Packaging
- Length*width*height: 20.7x15.4x30.8cm
Capacity: 500ml - Tags
- Premium wine, hold a significant value of collection, cultural inheritance, artifact shape with traditional Chinese culture, manufactured by multiple processes.
- Production Technology
- The bottle's curved symbol related to the tripod uses an embossing process. Visually striking areas in gold, bronze, and red are given a glossy finish, and the dominant black area uses a matte process. Multiple processes create a layered visual effect and a sumptuous noble feel. The wine boasts a rare flavor and a more significant collection value because it is made from raw pulp, the alcohol content of which is naturally reduced after 20 years in the cellar.
- Design Challenge
- The challenge for this design is how to create this 72° Xiangyu the conqueror liquor with both a unique appearance and high quality, which requires striking a balance between tradition and innovation. Breaking the boundaries of traditional wine design, we've borrowed from the traditional Chinese symbol of the tripod and the shape of Emperor Yan Shennong’s ox head, combined with the stately color scheme with a historical touch, to create a highly recognizable wine profile with rich stories.
- Research
- Premium wine has become an essential element in various occasions in China. A well-brewed quality wine is always a representation of respect, celebration, or sharing. The 72° Xiangyu the conqueror liquor exhibits superior quality in flavor and indicates its unique cultural connotation from the inside out, highlighting its sharing significance among a variety of wines.
- Inspiration
- The bottle is shaped like a tripod, which represents dignity and power in Chinese history and culture. Xiang Yu's lifting of the tripod is considered strong and intrepid, earning him the title of "Overlord". This title is introduced into the product name and design inspiration to ensure its consistency. The bottle's crown resembles the shape of Emperor Yan Shennong's ox head - a symbol of wisdom and courage- adding a unique cultural connotation to its appearance.
- Project Duration
- The project finished in October 2021.
- Operation Flow
- Wine is a good offer at high-level business banquets and a precious gift. This design is an artwork with good flavor and an attractive look, exhibiting a strong historical and cultural touch. Its appearance incorporates historical and cultural allusions, resembling a valuable artifact. The rich flavor and aroma complement its allusion-inspired appearance. Each drop is reminiscent of the memory of history. This noble and elegant wine is suitable for banquets and is a respect for recipients.
- Image Credits
- HUBEI SHIHUA LIQUOR CO.,LTD
