Auramithra Funzione Primaria: Imballaghju di Bevanda Energetica by Arvin Maleki

Auramithra Funzione Primaria: Imballaghju di Bevanda Energetica by Arvin Maleki is a highly esteemed winner of the very prestigious 2024 A' Design Award di Ferru in Disignu di Imballaghju Competition Category.

FerruImballaghju· 2024

Auramithra Funzione Primaria: Imballaghju di Bevanda Energetica

by Arvin Maleki

Client: Futuredge Design Studio

A' Design Award di Ferru Winner in Imballaghju Category

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Verified Award Winner

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Colors

The Design

About Auramithra Funzione Primaria: Imballaghju di Bevanda Energetica

Testu: Auramithra rapresenta à tempu u minimalismu è l'intensità. Presenta una tela grisgiu scuru rumurosa, accentuata cù un vulteghju di culori simile à un nastru, chì rapresenta a putenza dormiente à l'internu. A buttiglia hè ancu ornata di picculi simboli neri è dettagliati d'energia, invitendu à un sguardu più vicinu. Tinte vibranti per u nome di a marca cuntrastanu in modu impressiunante cù u fondu scuru, migliurendu l'attrazione visuale è ghjunghjendu à un equilibriu armuniosu cù un aspettu misteriosu. Stu appruntu di disignu trasmette cù maestria l'essenza di Auramithra, unendu a simplicità cù una narrazione prufonda d'energia.

The Recognition

About the A' Design Award di Ferru

Auramithra Funzione Primaria: Imballaghju di Bevanda Energetica hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì Auramithra Funzione Primaria: Imballaghju di Bevanda Energetica sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. Auramithra Funzione Primaria: Imballaghju di Bevanda Energetica hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Auramithra's packaging design stands as a beacon of minimalism and intensity. Utilizing a noisy dark gray backdrop interwoven in a ribbon-like formation, the design symbolizes the latent power within. Small, intricate symbols of energy, rendered in black, adorn the bottle, their subtlety inviting closer inspection. The use of vibrant colors for the brand name creates a striking contrast, enhancing visual appeal while maintaining a harmonious balance with the bottle's dark, enigmatic body.
Dimensions & Packaging: Can 500 ml, Height: 168 mm
Tags: Energy Drink, Power, Minimalism, Aura, Mithra, Ancient Mythology, Modern Design, Colorful Ribbon, Energy Symbols, Power Drink
Production Technology: Employing cutting-edge printing and manufacturing techniques, the design incorporates eco-friendly materials to minimize environmental impact without compromising on durability or aesthetic appeal. The innovative use of color and texture techniques ensures the design's vibrancy and tactile qualities are preserved, encapsulating the essence of Auramithra.
Design Challenge: The paramount challenge was to encapsulate the profound and multifaceted concept of Auramithra in a visually compelling, minimalist design. Striking the perfect balance between simplicity and symbolism, the design transcends conventional packaging to evoke a sense of wonder and empowerment.
Research: The design process was underpinned by an in-depth exploration of ancient mythology, modern design trends, and consumer psychology. This research illuminated the path to creating a packaging design that resonates on a deep, emotional level, offering not just a beverage but an elixir of vitality and inspiration.
Inspiration: Inspired by the dynamic interplay of ancient lore and modern vitality, Auramithra embodies the fusion of "Aura" (breeze, spirit) and "Mithra" (ancient deity of the sun and covenant). This concept seeks to manifest inner energy and radiance, drawing upon the mystical energy of the sun and the ethereal essence of aura to empower and invigorate. The design employs a powerful palette of black and vibrant hues, enveloping the consumer in an experience of power, mystique, and rejuvenation.
Project Duration: The development of the Auramithra Power Drink packaging design was an intricate process that began in early 2023 in Vancouver, evolving into a unique sensory experience by its completion in 2024.
Operation Flow: The design invites interaction through its captivating visual narrative and tactile sensations, promoting a profound engagement with the product. The tactile experience, enhanced by the deliberate placement of textured symbols and a vibrant ribbon, invites users to explore the essence of Auramithra. This design strategy ensures each interaction is an immersive journey into the brand's core values, making the act of consumption an engaging experience that transcends the ordinary.
Image Credits: Image#1: Creator Arvin Maleki, Auramithra, 2024
Image#2: Creator Arvin Maleki, Auramithra, 2024
Image#3: Creator Arvin Maleki, Auramithra, 2024
Image#4: Creator Arvin Maleki, Auramithra, 2024