Tree In A Bottle Imballaghju di Lubrificate da Niu Rui and Wang Yubo

U designu Tree In A Bottle Imballaghju di Lubrificate da Niu Rui and Wang Yubo hè un vincitore altamente stimatu di u prestigiosu premiu 2024 A' Design Award d'Argentu in a Categuria di Cumpetizione Disignu di Imballaghju.

ArgentuImballaghju· 2024

Tree In A Bottle Imballaghju di Lubrificate

da Niu Rui and Wang Yubo

Cliente: Mc Brand

Vincitore di u premiu A' Design Award d'Argentu in a Categuria Imballaghju

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U Cuncepimentu

À propositu di Tree In A Bottle Imballaghju di Lubrificate

A squadra innuvativa di a Marca utiliza un imballaghju cumpletamente biodegradabile, assicurendu chì ogni barile si decumpone naturalmente è s'integra in l'ambiente. L'etichetta di carta seminabile, chì pò dà nascita à una vita nova dopu l'usu, dimostra l'impegnu di Mc Brand à e pratiche ambientali. U disegnu hè ispiratu da a Lista Rossa IUCN di e Spezie Minacciate, cun una goffratura chì mostra l'immagine di i tucani di a furesta pluviale amazzonica sudamericana, mettendu in evidenza a vulnerabilità è a bellezza di ste spezie minacciate chì affruntanu sfide ambientali.

U Ricunnoscimentu

À propositu di u A' Design Award d'Argentu

Tree In A Bottle Imballaghju di Lubrificate hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Tree In A Bottle Imballaghju di Lubrificate sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Tree In A Bottle Imballaghju di Lubrificate hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

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Kit Stampa

Crediti, membri di a squadra è dettagli tecnici furniti da u cuncettore.

Pruprietà Uniche: The inception of the“ Tree in a Bottle” signifies a pivotal turning point in the industry. As designers of the product packaging, we have boldly innovated in the outer packaging, adopting fully decomposable materials, allowing each product barrel to return to nature and seamlessly integrate into the Earth's embrace.
Dimensioni è Imballaghju: The design dimensions of the packaging bottle body are a height 310.2 ±2mm x width152 ±1.5 mm.
The bottle body features exquisite embossing technology, which not only enhances the visual appeal of the packaging but also improves the texture and uniqueness of the product. The packaging for the bottle body and cap is made from plant-based biodegradable materials, incorporating PMU inorganic biodegradable material technology.
The label paper is degradable seed paper.
Etichette: Tree in a Bottle, eco-friendly, sustainable, germinating, packaging
Tecnulugia di Pruduzzione: The“ Tree in a Bottle” is encased in a plant-based, biodegradable packaging, incorporating PMU inorganic biodegradable material technology. This innovative approach ensures that the packaging naturally decomposes into fertilizer without the need for any chemical treatment, leaving no impact on the environment.

The label of the “Tree in a Bottle” is crafted from a rather special plant seed paper. Once the user has finished with the product, they can simply place the label directly into the biodegradable packaging barrel or into the soil. The label will naturally decompose, and the seeds within will germinate and grow, embodying the cycle of life and sustainability.
Sfida di Designu: In this project, as the packaging design team, our greatest challenge was not just to create a container that merely looks environmentally friendly, but to pursue a genuine, deep-seated commitment to eco-friendliness. We understood that the essence of the packaging was equally important, for it carries not just a product, but our pledge to the future of our planet. Facing the packaging of a vehicle lubricant, we knew that if the lubricant contained substances harmful to the environment, no matter how eco-friendly the packaging, it would fail to truly honor nature. Our dream of the Tree-in-a-Bottle could not take root in reality, as seeds cannot sprout in a barrel that once held harmful substances.

To uphold this original intention, we engaged in profound dialogue and collaboration with the brand principal, ultimately selecting an eco-friendly, fully synthetic gasoline engine oil. This is not only the first product of the United Co-Creation for Sustainability Plan but also a paragon of excellence in both performance and environmental attributes. It has not only won widespread recognition from users but also meets the stringent standards of API SP and GF-6A. With its advanced low-sulfur formulation, it effectively reduces the formation of sludge and deposits, keeping the engine clean, enhancing fuel efficiency, and reducing exhaust emissions. All of this is to ensure that our Tree-in-a-Bottle packaging is not just a concept but a living embodiment of our environmental ethos, turning every choice into a tender caress for the Earth.
Ispirazione: Our design draws inspiration from the IUCN Red List of Threatened Species. We have depicted the Toucans of the South American Amazon rainforest on the barrel using embossing technology, making the beauty and vulnerability of these endangered species palpable. The survival of Toucans is threatened by climate change, and protecting them is tantamount to safeguarding our "lungs of the Earth." Through this design, we hope to raise awareness of the importance of ecological balance and biodiversity
Durata di u Prugettu: Our project commenced on October 8th, 2023, and wrapped up exactly two months later on December 8th ,2023. The entire journey unfolded in the vibrant city of Beijing, China.
Flussu Operativu: Empty the remaining lubricant oil from the barrel and ensure the inside is clean.
Carefully tear off the seed paper label from the barrel according to the instructions on it.
Gently sprinkle the seeds from the seed paper label onto the soil surface inside the barrel.
Water appropriately and place in a sunny spot as per the instructions on the seed paper packaging.
Over time, the seeds will germinate and grow, eventually forming a potted plant within the barrel.
This design not only reduces the environmental impact of plastic waste but also provides users with a simple and innovative way to transform discarded packaging into a touch of green in their lives. Through this method, users not only participate in environmental actions but also enjoy the pleasure of planting and caring for plants.
Membri di a Squadra: Creative Director: NIU RUI
Planning: FANG RUI SEN
Art Design: WANG YU BO