Ubo Imballaghju per Shampoo by Wang Houcai

Ubo Imballaghju per Shampoo by Wang Houcai is a highly esteemed winner of the very prestigious 2025 A' Design Award di Bronzu in Disignu di Imballaghju Competition Category.

BronzuImballaghju· 2025

Ubo Imballaghju per Shampoo

by Wang Houcai

Client: Banwea Brand Design (Shanghai) Co., Ltd.

A' Design Award di Bronzu Winner in Imballaghju Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Ubo Imballaghju per Shampoo

Ubo hè una serie d'imballaghji per shampoo è altri prudutti di cura di i capelli è di u corpu. E buttiglie sò fatte di polietilene, un materiale cù una forte resistenza chimica è una forte resistenza à l'impattu chì cunvene bè à i prudutti cosmetichi è detergenti. E linee è e superficie taglienti formanu u corpu di a buttiglia in un simbulu visuale uvale chì si ripete in tutta a gamma. E superficie taglienti aiutanu ancu a buttiglia à pusassi cumfortevule in a manu. Una testa à pompa hè aperta è pressata per distribuisce u pruduttu. A forma simplice favurisce un ricunniscimentu rapidu.

The Recognition

About the A' Design Award di Bronzu

Ubo Imballaghju per Shampoo hè un vincitore di u premiu A' Design Award di Bronzu, una ricunniscenza assai prestigiosa attribuita à i disegni eccellenti chì si distinguenu per a creatività, l'ingegnu è l'acutezza. I vincitori di Bronzu sò artefatti largamente abili è sorprendentemente creativi chì autenticanu a vasta sperienza, l'imaginazione è l'ingegnosità di i so disegnatori. Si aspetta chì Ubo Imballaghju per Shampoo sia un oggettu assai apprezzatu, ammiratu è caru, rimarchevulemente prufessiunale è innuvatore. Stu disegnu vincitore di u premiu A' Design Award di Bronzu incorpora e migliori pratiche di l'arte, di a scienza, di u disegnu è di a tecnulugia è hè eccellente per l'attinzione à i detaglii. Ubo Imballaghju per Shampoo suddisfa splendidamente i bisogni, tocca i disideri, incanta i sentimenti è chjama a curiusità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Original geometric figures, circles, rectangles, etc. are everywhere, showing classic geometric beauty. Ubo advocates a pure and simple lifestyle. The fast-paced life in the city has made modern people exhausted, so they hope that life can be simpler and return to its true beauty. The product packaging reflects this spirit. Through the cutting of lines and surfaces, it presents the iconic oval visual symbol, which embodies simplicity and purity, and the product is easy to identify.
Dimensions & Packaging: size:
Shampoo Regular: 79mm × 68mm × 218mm (525g)
Shampoo High capacity: 86mm × 75mm × 236mm (800g)
Body lotion: 62mm × 53mm × 172mm (228g)
Hair mask: 95mm ×88mm ×70mm (350g)
Tags: Ubo, Ubo shampoo series products , bottle design , packaging design, care products, shampoo
Production Technology: pe material has higher chemical resistance and excellent impact resistance than other materials such as pet, so it is suitable for storing chemical products such as cosmetics and detergents. In addition, the manufacturing cost of plastic bottles made of pe is relatively low and easy to produce and process.
Design Challenge: How to save consumers the energy to find ideal products is the key challenge in this case. The unique bottle shape forms a clear visual symbol that carries through the entire product range. Product packaging can express the value of the brand in a minimalist and beautiful way.
Research: In addition to the simple shape of the Ubo shampoo series products, the design of the bottle body incorporates cut-through surfaces. This design point not only emphasizes the simplicity and beauty of the appearance, but also focuses on the user experience. Through the unique face cutting, the product feels more comfortable in the hand, making the user more comfortable during use and enhancing the practicality of the product. It is also the visual symbol of the product.
Inspiration: Primitive geometric figures, such as circles, triangles, rectangles, etc., are the most common forms, ranging from capsules, earrings, teacups, pots, to industrial equipment, spacecraft, universe and celestial bodies. They are the most basic forms of all objects, showing a classic Geometric beauty extends from this basic figure to various shapes. Simple and easy to remember and recognize
Project Duration: The project started in Shanghai on April 3, 2022, and the design was completed in Shanghai on May 20, 2022. sale on September 3, 2022.
Operation Flow: Open the pump head and press to use
Team Members: Wang Houcai
Image Credits: Image #No1 Designer Wang Houcai, ubo, 2024.
Image #No2 Designer Wang Houcai, ubo, 2024.
Image #No3 Designer Wang Houcai, ubo, 2024.
Image #No4 Designer Wang Houcai, ubo, 2024.
Video Credits: Wang Houcai, 2024