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Reusable Tazza Pieghevule by Kalina Gotseva

Reusable Tazza Pieghevule by Kalina Gotseva is a highly esteemed winner of the very prestigious 2025 A' Design Award di Ferru in Pruduttu Sustenibile Competition Category.


FerruPruduttu Sustenibile· 2025

Reusable Tazza Pieghevule

by Kalina Gotseva

A' Design Award di Ferru Winner in Pruduttu Sustenibile Category

Colors

The Design

About Reusable Tazza Pieghevule

Reusable hè una tazza pieghevule cuncepita per e bevande cunsumate fora di casa. A tazza si piega in una forma cumpatta chì entre in una stacca o in una borsa. Reusable hè fatta di silicone di qualità alimentaria è di plastica senza BPA, furmata per stampaghju à iniezzione. A tazza cuntene 250 ml è misura 87 mm di larghezza è 122 mm d'altezza. Per apre a tazza, l'orlu superiore hè tiratu insù finu à chì si bluccheghja in postu. Per chjode a tazza, l'orlu hè spintu in ghjò finu à chì si piega piattu. Reusable offre un'alternativa à e tazze usa-è-ghjetta è aiuta à riduce i rifiuti.

The Recognition

About the A' Design Award di Ferru

Reusable Tazza Pieghevule hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì Reusable Tazza Pieghevule sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. Reusable Tazza Pieghevule hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This design is a foldable, reusable cup that combines portability, durability, and eco-friendliness. What sets it apart is its ability to collapse into a compact form, making it easy to carry in pockets or bags. Crafted from durable, food-grade silicone and BPA-free plastic, it ensures safety and longevity. Its sleek, modern design promotes sustainability by providing a stylish alternative to disposable cups, thereby reducing environmental impact and encouraging responsible consumption.
Dimensions & Packaging
Width 87mm x Height 122mm 250 ml
Tags
cup, Sustainable Design, coffee cup, eco design, Drinkware Mug, Coffee, foldable cup
Production Technology
The foldable cup design was achieved through iterative prototyping using CAD software. We employed injection molding for precision in mass production, utilizing food-grade silicone and BPA-free plastic to ensure safety and durability.
Design Challenge
The toughest challenge in this design activity was achieving a balance between compactness and durability. Creatively, we faced the obstacle of ensuring the cup could fold efficiently without compromising its structural integrity. The final concept of the foldable cup emerged as a response to countless iterations, material testing, paper prototyping, and 3D printing.
Research
The final concept of the foldable cup emerged as a response to countless iterations. In the process, a huge role played sculpting through various types of prototyping. Paper prototypes were used for proportion and geometry relationships, and 3D printing prototyping with soft plastics was used to test shape and thicknesses. Followed by extensive research on materials from which to manufacture.
Inspiration
Reusable's journey began with a simple question: How can we make eco-friendly choices effortlessly integrated into our routine? Inspired by the beauty of simplicity and functionality followed by the quest to create a solution that combines convenience with sustainability. Reusable boasts a unique collapsible design that transforms it from a full-sized cup into a compact, pocket-friendly form factor.
Project Duration
The idea was born in 2019, but the project commenced in January 2023 and concluded in April 2024. The design and development phases took place in Bulgaria. This timeline allowed for extensive research, prototyping, and user testing, ensuring the final product met high standards of functionality and sustainability.
Operation Flow
The foldable cup is easy to use. To operate, simply expand the cup by pulling on the top rim until it locks into place. To collapse, push down gently until it folds flat.

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