Avand Funzione Primaria: Imballaggio per Pasticceria by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 A' Design Award di Ferru in Disignu di Imballaghju Competition Category.
FerruImballaghju· 2025
Avand Funzione Primaria: Imballaggio per Pasticceria
Client: Avand Pastry
A' Design Award di Ferru Winner in Imballaghju Category
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The Design
About Avand Funzione Primaria: Imballaggio per Pasticceria
Testo del Libro: Avand hè una serie d'imballaggi creata per una marca di pasticceria boutique. A gamma include trè scatule per torte, una scatula per biscotti è un biccheru di carta. A pittura à pinzellu à manu hè cumbinata cù l'arte digitale per furmà forme libere chì s'assumiglianu à un'opera d'arte. U verde scuru è l'oru sò impiegati cum'è culori principali di a marca. E superfizie dipinte riflettenu a natura fatta à manu di a pasticceria è l'attenzione data durante a pruduzzione. Un approcciu d'identità dinamica hè statu applicatu, cusì i pacchetti portanu impressioni artistiche varie invece di un mudellu unicu è fissu.
The Recognition
About the A' Design Award di Ferru
Avand Funzione Primaria: Imballaggio per Pasticceria hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì Avand Funzione Primaria: Imballaggio per Pasticceria sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. Avand Funzione Primaria: Imballaggio per Pasticceria hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Handmade pastry is created artistically and conveys a distinct and special experience to the audience. Using color Brushes and free forms as a work of art symbolizes a taste experience that is unique and beyond the ordinary experience that might be found elsewhere.
- Dimensions & Packaging
- Cake Box 1: Width 110 mm x Depth 105 x Height 105mm
Cake box 2: Width 210 mm x Depth 210 x Height 105mm
Cake box 3: 310 x 310 mm
Cookie box: 250 x 87 x 45 mm
Paper Cup: 360 cc - Tags
- Packaging, Design, Pastry, Cake, Cookie,
- Production Technology
- A combination of hand brush painting and digital art is used to provide the new forms from scratch while attempting to be unique which comprises the main design of the packages.
The main insight comes from the meticulous attention employed while producing the pastry including handmade materials, attention to the beauty, & transparency in production. - Design Challenge
- The hardest part of the design project was convincing the founders to admit the suggested dynamic identity approach to the design, which led to a rather large production dimension, which led to more investment. Another challenge was the acceptability of such an approach for the consumer as it put a heavier cognitive burden.
- Research
- The research methodology is mainly based on open-ended interviews with founders and a group of customers familiar with the cafe's background in the business. The research objective was to portray what the founders exactly had in mind as well as consumer insight about the pastry as it exists elsewhere and as they experienced it in the previous cafe. The research has also tested how pastry can be a stimulus for happiness in a society that is hardly achieved through ordinary channels in a way that AVAND might act as a facilitator to this goal.
- Inspiration
- The Design is inspired by art, painting, and brush effects.
Avand is a boutique Pastry with a remarkable background in cafe and pastry experience in the city where it was launched. Like an artist and a source of inspiration, Avand inspires people to be happy through the experience of pastry leaving a sweet effect on the customer’s mind. Each handmade pastry leaves a unique impression on the mind of the consumer. - Project Duration
- The project started In Istanbul in November 2023 and finished in February 2024. This project was Printed in Iran and Published in Rasht, Iran
- Operation Flow
- The combination of deep green and gold Colors, as the brand's Primary Colors reminds the original identity
- Image Credits
- Designer: Masoud Najafi.
Strategist: Nima Saade
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