Eye Cuncepimentu di a Cerimonia di Matrimoniu by Li An

Eye Cuncepimentu di a Cerimonia di Matrimoniu by Li An is a highly esteemed winner of the very prestigious 2025 A' Design Award di Ferru in Avvenimentu Competition Category.

FerruAvvenimentu· 2025

Eye Cuncepimentu di a Cerimonia di Matrimoniu

by Li An

Client: Suzhou Huali Cultural Media Co., Ltd

A' Design Award di Ferru Winner in Avvenimentu Category

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Colors

The Design

About Eye Cuncepimentu di a Cerimonia di Matrimoniu

Eye hè un cuncepimentu di cerimonia di matrimoniu à l'aria aperta, urganizatu drentu à una antica cità in Suzhou. U tema hè tratu da u primu sguardu chì u sposu ha datu à l'ochji di a sposa. Installazioni separabili in ferru spruzzatu disegnanu u cuntornu d'un ochju è formanu una forma tridimensiunale chì si leghje cum'è un ochju sia da sopra sia da u latu. A pupilla hè fatta di lustrini in forma d'onda chì brillanu sottu à u sole. E decorazioni florali utilizanu tonalità di turchinu scuru è chjaru è sò ricicabili. A zona riservata à l'invitati circonda a coppia, cusì chì a cerimonia pò esse vista da parechji angoli.

The Recognition

About the A' Design Award di Ferru

Eye Cuncepimentu di a Cerimonia di Matrimoniu hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì Eye Cuncepimentu di a Cerimonia di Matrimoniu sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. Eye Cuncepimentu di a Cerimonia di Matrimoniu hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bridegroom was attracted by the bride's deep eyes at first sight, so the designers chose "EYE" as the theme to reproduce the touching moment in an artistic form at a wedding ceremony. The site is set up in a 2500-year-old ancient city, aiming to bless the new couple's love as eternal as the time-honored ancient city. All artificial floral decorations are recyclable, symbolizing long-lasting love.
Dimensions & Packaging: The ancient city interior area: 22m*17m (length*width). The ceremony area(include artificial floral decorations): 12m*12m (length*width).
The 3D "EYE" installation: 10m*0.6m & 8m*0.4m & 5m*0.4m (length*width).
The irregularly-shaped wave-like spangles: 4m*2m (length*width).
Tags: EYE, emotional customization, light and shadow transisitions, highly-interactive scene, immersive experience, outdoor wedding ceremony
Production Technology: Separable sprayed ironwork is utilized to sketch the contour of the eye, forming a 3D shape to make the scene an eye from a top or side view, which delivers a layered sense.
The pupil features special-shaped wave-like spangles that glow under sunlight to be more vivid. The floral decorations in dark and light blue tones create a romantic atmosphere, highlighting the mystery of the eye.
Design Challenge: How to make the themed wedding ceremony more immersive was a huge challenge of this project. Separable sprayed ironwork installations are used to form a 3D "EYE", being the visual focus of the entire wedding scene whether from every angle. The pupil features special-shaped wave-like spangles that glow under sunlight to be more vivid and dynamic, enhancing the sense of layering of the overall scene.
Research: Modern young people's weddings have evolved towards customization, transcending traditional wedding forms. Through in-depth insight into the new couple's love journey, we have refined the theme of "EYE", which symbolizes the groom's falling into his bride's deep eyes at first sight. We reproduce the touching moment with multiple details at the ceremony, aiming to convey their love story to every guest on site.
Inspiration: The bridegroom was attracted by the eyes of the bride and fell in love with her at first sight. Inspired by this, we hope to reproduce this special moment at the holy wedding ceremony to refresh this new couple's memories. The wedding ceremony serves for family members and relatives to witness the love of the new couple, hence this ceremony is set up in a special site and takes "EYE" as the theme, using decorations to connect the people and nature and conveying the best wishes to the new couple.
Project Duration: The project started in March 2023 in Suzhou.
Operation Flow: The guest area is arranged to encircle the new couple so that guests can witness the ceremony from different angles, which echoes the theme "EYE" of this wedding ceremony and makes the ceremony more interactive. These guests visually look like sparkles from the "EYE", forming an impressive picture and reflecting the blessing from everywhere.
Team Members: Li An
Image Credits: Suzhou Huali Cultural Media Co., Ltd