Mahjong Lucky Coffee Imballaghju di caffè by Wenduan Su

Mahjong Lucky Coffee Imballaghju di caffè by Wenduan Su is a highly esteemed winner of the very prestigious 2025 A' Design Award di Bronzu in Disignu di Imballaghju Competition Category.

BronzuImballaghju· 2025

Mahjong Lucky Coffee Imballaghju di caffè

by Wenduan Su

Client: Shenzhen Technology Unversity

A' Design Award di Bronzu Winner in Imballaghju Category

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Verified Award Winner

Verify Award Status for #162841

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mahjong Lucky Coffee Imballaghju di caffè

Mahjong Lucky Coffee hè un decoru d'imballaghju di caffè ispiratu da u mahjong, un ghjocu tradiziunale cinese. Ogni sacchettu cuntene un mese di caffè, chì currisponde à duie mani di tessere di mahjong. Una manu hè urganizata cum'è una manu vincitrice. A siconda manu hè cumpletata da u cumpratore, perchè ogni porzione di caffè hè tirata cum'è una tessera è u dissegnu resta scunnisciutu finu à chì a porzione ùn sia aperta. I culori audaci aranciu è rossu, inseme à una littratura ghjovanile, s'indirizanu à i cunsumatori ghjovani. Sò pruposte duie aromi. L'imballaghju trasforma un'abitudine ghjurnaliera in un ghjocu.

The Recognition

About the A' Design Award di Bronzu

Mahjong Lucky Coffee Imballaghju di caffè hè un vincitore di u premiu A' Design Award di Bronzu, una ricunniscenza assai prestigiosa attribuita à i disegni eccellenti chì si distinguenu per a creatività, l'ingegnu è l'acutezza. I vincitori di Bronzu sò artefatti largamente abili è sorprendentemente creativi chì autenticanu a vasta sperienza, l'imaginazione è l'ingegnosità di i so disegnatori. Si aspetta chì Mahjong Lucky Coffee Imballaghju di caffè sia un oggettu assai apprezzatu, ammiratu è caru, rimarchevulemente prufessiunale è innuvatore. Stu disegnu vincitore di u premiu A' Design Award di Bronzu incorpora e migliori pratiche di l'arte, di a scienza, di u disegnu è di a tecnulugia è hè eccellente per l'attinzione à i detaglii. Mahjong Lucky Coffee Imballaghju di caffè suddisfa splendidamente i bisogni, tocca i disideri, incanta i sentimenti è chjama a curiusità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: draws inspiration from the Chinese quintessence of Mahjong. The combination of Mahjong and coffee is full of gamification, making the coffee packaging more interesting. Mahjong is becoming more and more popular among young people, so the font design of Mahjong is more youthful, and the color is boldly matched, orange-red - food color. A bag of coffee is exactly one month's supply, which is two hands of cards. One hand of cards is designed to be a good hand in the hope of bringing good luck to the buyer, and the other hand needs to be completed by the buyer through the interactive action of drinking coffee every time, which has the attributes of a blind box. It increases playability and repurchase.
Dimensions & Packaging: The test model was completed using 3D printing and origami techniques.
Tags: Coffee packaging, mahjong culture，gamification design,Chinese traditional culture
Production Technology: Mold Injection，Origami
Design Challenge: Mahjong and coffee are combined, and the interactive design of the actions is the same, drawing coffee is the same as drawing a mahjong tile
Research: Because mahjong is fun and interesting. In China, mahjong culture is becoming more and more popular among young people. Mahjong culture appears in many aspects of life, and mahjong games are gradually being recognized and loved by people from all over the world. We want to design something for the mahjong culture that everyone loves.
Inspiration: Drawing inspiration from the Chinese quintessence of Mahjong, the combination of Mahjong and coffee, full of gamification, makes coffee more interesting
Project Duration: Design will start in Shenzhen in December 2023 and will be exhibited in the university exhibition hall
Operation Flow: Users drink a cup of coffee every day and draw a portion of coffee, which is very similar to drawing cards in a mahjong game. Each card is full of unknowns. After drinking the coffee, different card patterns can be arranged to win the game, just like winning a mahjong game. And mahjong coffee has two flavors to choose from.