Adam And Eve Imballaghju Alimentariu da Antonia Skaraki

U designu Adam And Eve Imballaghju Alimentariu da Antonia Skaraki hè un vincitore altamente stimatu di u prestigiosu premiu 2025 A' Design Award d'Argentu in a Categuria di Cumpetizione Disignu di Imballaghju.

ArgentuImballaghju· 2025

Adam And Eve Imballaghju Alimentariu

da Antonia Skaraki

Cliente: A|S Strategy, Branding & Communication

Vincitore di u premiu A' Design Award d'Argentu in a Categuria Imballaghju

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U Cuncepimentu

À propositu di Adam And Eve Imballaghju Alimentariu

L'imballaghju mischjà cun maestria a narrazione, l'arte è a tradizione. Ispiratu à tempu da a narrativa biblica è da l'Odissea d'Omeru, rende omagiu à a tradizione eterna di l'asciugatura à u sole di i fichi. L'illustrazioni botaniche d'altri tempi evocanu un sensu d'esplorazione è di scuperta, fundendu l'arte è a scienza in un riferimentu à i quaderni di i vechji esploratori. U disegnu celebra l'abbundanza di a natura è l'ingegnu umanu, criendu una cunnessione ricca trà a storia, u patrimoniu è l'arte di a cunservazione. Questa cunfezzione trasforma un fruttu simplice in una storia di curiosità, d'arte è di tradizione.

U Ricunnoscimentu

À propositu di u A' Design Award d'Argentu

Adam And Eve Imballaghju Alimentariu hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Adam And Eve Imballaghju Alimentariu sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Adam And Eve Imballaghju Alimentariu hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

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Pruprietà Uniche: The Adam and Eve packaging combines storytelling, nature, and art, paying tribute to the ancient tradition of drying figs as first recorded in Homer’s Odyssey. The design features vintage botanical illustrations, evoking a sense of discovery and merging art with science, reminiscent of explorers' and scientists' notebooks. This unique blend of historical narrative, natural elements, and artistic expression sets the packaging apart by honouring both the fruit's ancient history and its timeless preservation.
Dimensioni è Imballaghju: Height 370mm x width 190.5mm, rectangle 70mmx92 and composite 120 x 225
Etichette: Adam and Eve, sundried figs, botanical illustrations, Greek figs, Kalamata figs, nature-inspired packaging, storytelling, vintage notebook
Tecnulugia di Pruduzzione: Our production technique for the labels used CMYK, screen printing, varnish and slitter rewinder. For the bags B colours Flexo UV was used. The materials used were PP white/permanent and hot foil gold as well as cotton white/S2047N / BG45WH. The special techniques used were varnish, slitter rewinder, laminate and flexo UV. The methodologies were flexo and screen printing.
Sfida di Designu: The main challenge in the Adam and Eve project was to have an idea that would make this product look really different from its vast competition. We achieved this by integrating the detailed aesthetic of Victorian-era scientific notebooks into a modern packaging design.Balancing the intricacy of hand-drawn illustrations with modern production methods posed technical difficulties, as did ensuring the packaging material was both sustainable and visually evocative of the period. Achieving a cohesive blend of vintage art and contemporary functionality was a significant creative hurdle.
Ricerca: There was research done by the agency's marketing department about the competition in order to see what kind of packaging exists in the Greek and international markets. The agency also looked into the kind of by-products of sun-dried figs in order to suggest to the client other products they could produce based on the figs. The research was also a design research into the packaging trends of similar products. Everything was conducted by the marketing department of the agency with the goal to differentiate the brand from its competitors in the US market.
Ispirazione: The Adam and Eve project draws its primary inspiration from Victorian-era scientists' and explorers' notebooks, which were filled with hand-written notes and intricate sketches documenting newly discovered species of flora and fauna. These vintage journals, combining art and science, evoke a sense of discovery and exploration. The packaging design mirrors this tradition, paying homage to the natural world and the historical methods of preserving knowledge and nature’s bounty through detailed illustrations and storytelling.
Durata di u Prugettu: The project started in January and finished in August. It hit the US markets in September.
Flussu Operativu: This is a project with many variants and different operations. There is a doypack with string figs whith a seal that opens, there is a round pack protected by cling film containing crown figs, based of the traditional sun-dried fig Greek pack and there is a glass jar for fig spread which opens like a normal glass container.