Lucky Bread Imballaghju Alimentariu by Antonia Skaraki

Lucky Bread Imballaghju Alimentariu by Antonia Skaraki is a highly esteemed winner of the very prestigious 2025 A' Design Award di Ferru in Disignu di Imballaghju Competition Category.

FerruImballaghju· 2025

Lucky Bread Imballaghju Alimentariu

by Antonia Skaraki

Client: A|S Strategy, Branding & Communication

A' Design Award di Ferru Winner in Imballaghju Category

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Verified Award Winner

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Colors

The Design

About Lucky Bread Imballaghju Alimentariu

Stu rigalu corporativu, un rigalu d'auguri per l'annu novu, unisce tradizione è mudernità, prisintendu un pane artigianale adornatu cù motivi simbolichi, creatu da l'artigiani Xompliastres di Marathos, Creta. Ogni ornamentu incarna aspirazioni prufonde cume a trasfurmazione, a prutezzione, è a rinascita. U disignu hè un omaghju à una forma d'arte chì sparisce, incapsulendu u patrimoniu culturale è e speranze cullettive in un pane unicu è intricatamente adornatu, custituitu in una scatula illustrata cù cura. Stu rigalu serve sia cum'è una celebrazione di l'arte sia cum'è un veiculu per l'auguri di pruspirità è successu.

The Recognition

About the A' Design Award di Ferru

Lucky Bread Imballaghju Alimentariu hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì Lucky Bread Imballaghju Alimentariu sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. Lucky Bread Imballaghju Alimentariu hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lucky Bread is a unique, handcrafted gift inspired by traditional Cretan wedding bagels, where each bread is adorned with intricate symbols that convey messages of fortune and new beginnings. The design stands out by combining ancient artistry with modern personalization, using symbols such as the lotus, dragonfly, and tree of life to reflect optimism, protection, and transformation. The bread is presented in a beautifully illustrated box, further enhancing its uniqueness and cultural significance.
Dimensions & Packaging: Diameter: 330mm x height: 80mm. Product technology: Offcet, Cmyck and Varnish. Material: Paper Velvet 150g. We used varnish, paper lamination and handcrafted skills.
Tags: Lucky Bread, traditional Cretan wedding bread, artisan craftsmanship, symbolic bread design, wedding bagels, prosperity symbols, handcrafted bread, corporate gift, Cretan traditions
Production Technology: The Lucky Bread project involved collaborating with traditional Cretan artisans, known as "xompliastres," who meticulously hand-shaped and decorated each bread with meaningful symbols. The bread was made using traditional dough and carefully molded into intricate designs, reflecting ancient craftsmanship techniques. The packaging features detailed illustrations of the symbols used, creating a cohesive visual narrative. The process required close collaboration with artisans to ensure the symbolic intricacies and cultural integrity were preserved.
Design Challenge: The hardest part of baking a custom bread such as this is to create new and unique symbols our of dough. The artisans had to change their kneading habit of the ordinary symbols and turn to something new, more intricate.
Research: Based on the team's different places of origin, we researched the local customs and we selected the most interesting one. A special bread ornamented by women and offered usually at weddings. This bread-ring is first shaped out of dough and then each woman crafts an ornament. We gave the women our own symbols to craft and place on the main body. Stamatakis Cretan bakery baked and placed them in the box we had manufactured. In this form, fresh and cased it was delivered to our clients.
Inspiration: The inspiration for the Lucky Bread project came from a desire to preserve and celebrate the vanishing art form of traditional wedding bagels crafted by the artisans of Marathos, Crete. This project reflects a deeper cultural homage, where symbolism, craftsmanship, and personalization converge to create a unique product. Each ornamented bread piece conveys messages of prosperity and success, bringing together ancient symbolism with modern gifting traditions.
Project Duration: This project started in March and finished in October in Athens and Crete. It was sent to 150 clients.
Operation Flow: This is a box full of symbolisms. When the user opens this box and finds a ring made of bread with the same symbolisms that exist on the box. Inside also one finds a leaflet which explains every symbolism. All the symbolisms are for good luck.
Team Members: 14