Pacific Aquarium Rimbrandimentu da Mikayla Gao

U designu Pacific Aquarium Rimbrandimentu da Mikayla Gao hè un vincitore altamente stimatu di u prestigiosu premiu 2025 A' Design Award di Ferru in a Categuria di Cumpetizione Disignu Graficu.

FerruGrafica· 2025

Pacific Aquarium Rimbrandimentu

da Mikayla Gao

Vincitore di u premiu A' Design Award di Ferru in a Categuria Grafica

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Culori

U Cuncepimentu

À propositu di Pacific Aquarium Rimbrandimentu

Cum'è u più grande acquariu di California di u Sudu, l'Acquariu Pacificu mostra megliu a ricca diversità di l'Oceanu Pacificu. U rimbrandimentu hà migliuratu a lighjibilità è a memurabilità è hà simplificatu u nome in L'Acquariu Pacificu. U disignu prisenta forme fluide è una grafia persunalizata, evuchendu a natura dinamica di l'oceanu è rinfurzendu a missione di l'acquariu d'accessibilità, educazione è cunservazione attraversu una identità visuale adattàbule è coerente.

U Ricunnoscimentu

À propositu di u A' Design Award di Ferru

Pacific Aquarium Rimbrandimentu hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì Pacific Aquarium Rimbrandimentu sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. Pacific Aquarium Rimbrandimentu hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.

Daretu à u Cuncepimentu

Kit Stampa

Crediti, membri di a squadra è dettagli tecnici furniti da u cuncettore.

Pruprietà Uniche: As Southern California’s largest aquarium, the Pacific Aquarium showcases best representing the Pacific Ocean’s rich diversity. The rebranding improved legibility and memorability and simplified the name to "The Pacific Aquarium." The design features fluid shapes and a custom font, evoking the ocean’s dynamic nature and reinforcing the aquarium’s mission of accessibility, education, and conservation through an adaptable, cohesive visual identity.
Dimensioni è Imballaghju: The new identity system is applied across all physical and digital touchpoints, including posters, signage, and stationery set. The identity also spans the aquarium’s desktop and mobile website, ensuring accessibility and fluid user experience across all platforms. The generative card tool provides members with customizable design options for their membership cards.
Etichette: rebranding, brand identity, concept, institutional communication, graphic, logo, generative design, font design, ArtCenter College of Design
Tecnulugia di Pruduzzione: The design was inspired by the fluidity of the ocean, and translated into a custom modular font. The exhibition typeface was developed using generative design techniques to create symbols reflecting the urgency of ocean conservation. The design was applied across various media, ensuring visual coherence from small-scale digital assets to large-scale physical installations, providing a consistent identity for the Pacific Aquarium.
Sfida di Designu: The hardest part of this design activity was balancing the need for a modern, cohesive identity while preserving the educational and conservation values of the Pacific Aquarium. The challenge lay in creating a fluid, adaptable design that worked across various media platforms, from digital interfaces to large-scale exhibits.
Ricerca: I analyzed the branding of existing aquariums and conservation organizations by collecting visual data from their exhibits, signage, and digital platforms, and reviewing user feedback and engagement metrics to understand public perception. The research helped shape a design that fosters engagement, enhances the visitor experience, and encourages a deeper connection between the aquarium and the community. This adaptable identity improved branding while bridging the gap between design, education, and environmental awareness, creating a more engaging and effective experience for all audiences.
Ispirazione: The new identity serves as a “window,” embracing the ocean’s dynamic and inclusive nature while connecting visitors to the marine world. It reflects the aquarium’s mission to educate, engage, and promote ocean conservation. The open, adaptable design elements invite audiences to explore marine life, reinforcing the Pacific Aquarium’s role as an accessible gateway to learning about the ocean and its ecosystems.
Durata di u Prugettu: This project was completed over 14 weeks, from September 15, 2023, to December 15, 2023, as part of my coursework at ArtCenter College of Design in Pasadena, California.
Flussu Operativu: The creation of a new identity for the Pacific Aquarium brings a more accessible and inclusive design, ensuring maximum impact on the institution’s mission. The fluid, modern design system is applied consistently across all physical and digital platforms, from exhibit signage to online content, making it easily recognizable to visitors. The customizable membership card system further enhances visitor interaction. This cohesive visual identity strengthens the connection between the aquarium and its audience, fostering recognition and engagement with educational and conservation initiatives.
Membri di a Squadra: Mikayla Gao
Crediti d'Imagine: Image #5: Should Wang, Tainan Art Museum, 2019, Unsplash.