Grace Flow Protein Boost Funzione Primaria: Imballaggiu di Buttiglia di Bevanda by Jeff Wu is a highly esteemed winner of the very prestigious 2025 A' Design Award di Bronzu in Disignu di Imballaghju Competition Category.
BronzuImballaghju· 2025
Grace Flow Protein Boost Funzione Primaria: Imballaggiu di Buttiglia di Bevanda
by Jeff Wu
A' Design Award di Bronzu Winner in Imballaghju Category
Verified Award Winner
Verify Award Status for #164480The Design
About Grace Flow Protein Boost Funzione Primaria: Imballaggiu di Buttiglia di Bevanda
Testu di u Libru: Grace Flow Protein Boost hè un disegnu d'imballaggiu di buttiglia per una bevanda funziunale altamente proteica destinata à i ghjovani appassiunati di fitness. A proteina liquida pò esse aperta è cunsumata subbitu, senza bisognu di mischiu cum'è per a polvara proteica. L'elementu visuale principale unisce u caratteru chinese per "frescu" cù u nome di a marca in lettere latine, è i dui cundividenu tratti cumuni. U collu di a buttiglia hè furmatu cum'è una manica, è e differenze di culore indicanu i sapori. A buttiglia hè fatta in PET tramindue u prucessu di stretch blow molding, è una pellicula termoretrattile di culore metallicu inguernisce tuttu u corpu.
The Recognition
About the A' Design Award di Bronzu
Grace Flow Protein Boost Funzione Primaria: Imballaggiu di Buttiglia di Bevanda hè un vincitore di u premiu A' Design Award di Bronzu, una ricunniscenza assai prestigiosa attribuita à i disegni eccellenti chì si distinguenu per a creatività, l'ingegnu è l'acutezza. I vincitori di Bronzu sò artefatti largamente abili è sorprendentemente creativi chì autenticanu a vasta sperienza, l'imaginazione è l'ingegnosità di i so disegnatori. Si aspetta chì Grace Flow Protein Boost Funzione Primaria: Imballaggiu di Buttiglia di Bevanda sia un oggettu assai apprezzatu, ammiratu è caru, rimarchevulemente prufessiunale è innuvatore. Stu disegnu vincitore di u premiu A' Design Award di Bronzu incorpora e migliori pratiche di l'arte, di a scienza, di u disegnu è di a tecnulugia è hè eccellente per l'attinzione à i detaglii. Grace Flow Protein Boost Funzione Primaria: Imballaggiu di Buttiglia di Bevanda suddisfa splendidamente i bisogni, tocca i disideri, incanta i sentimenti è chjama a curiusità.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design extracts the brand name, where "cool" is a visual symbol representing the unique brand proposition of youth fashion. The combination of the Chinese character "Cool" and the English brand name "PICKICK" forms the main visual element, with the strokes of "Cool" and the English letter "P" co drawing. The bottle design has added a handle for the neck and color differentiation to enhance taste. The overall neck design of the bottle body has increased its recognizability.
- Dimensions & Packaging
- 1/2length：186.35mm
surface area：28725mm2
stability angle：18.67°
gravity center：69.4mm - Tags
- GraceFlow Protein Boost
- Production Technology
- Outer bottle: PET, stretch blow molded.
Bottle labeling process: Metal colored heat shrink film, fully wrapped form. - Design Challenge
- This is a new brand. How to expand the brand's popularity, how to cater to young fitness people in the packaging, how to make the packaging more attractive and functional, how to make the packaging more social, and how to let consumers share the packaging through the Internet are the problems we need to solve.
So we increase the recognition of packaging through simple opposite sex design, combine products with brand names through symbol design, and increase brand influence. - Research
- Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
- Inspiration
- For the product, this is a high protein functional beverage, mainly aimed at young fitness enthusiasts, with a unique and trendy design.
For brands, "Pinku" is a new brand. To highlight the brand name and expand its influence, the design needs to be associated with the brand. Therefore, a design combining the Chinese character "ku" in the brand name with the English brand name was extracted. - Project Duration
- The project will start in March 2024, the design will be finalized in July 2024, and the product will be launched in September 2004
- Operation Flow
- Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
- Team Members
- Jeff Wu
Juan ying Zheng
George Zhang
qiong Wu
chen Li - Image Credits
- Design agency:Beijing Perfect Point Design
Design Director：Jeff Wu
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