Hong Lou Meng Dream Ten Imballaghju di Liquore by Chuan Zhang

Hong Lou Meng Dream Ten Imballaghju di Liquore by Chuan Zhang is a highly esteemed winner of the very prestigious 2025 A' Design Award di Ferru in Disignu di Imballaghju Competition Category.

FerruImballaghju· 2025

Hong Lou Meng Dream Ten Imballaghju di Liquore

by Chuan Zhang

Client: Chuan Zhang

A' Design Award di Ferru Winner in Imballaghju Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hong Lou Meng Dream Ten Imballaghju di Liquore

Hong Lou Meng Dream Ten hè un disignu d'imballaghju di lussu per u baijiu, un alcolu tradiziunale cinese. A silhouette di a buttiglia siegue a linea di u tettu di u Grand View Garden, un locu di u rumanzu clàssicu Dream of the Red Chamber. I mudelli di foglie di bananu sò dispostu intornu à a buttiglia in strati, ramintendu gonne piegate. A buttiglia hè fatta di ceramica fina è compia cù u travagliu di smaltu cloisonné, un artigianatu tradiziunale cinese. Culori cuntrastanti rendenu a forma visualmente chjara. A forma facilita a manighjera è l'apertura, è l'etichettatura chjara prisenta l'infurmazione nant'à u pruduttu.

The Recognition

About the A' Design Award di Ferru

Hong Lou Meng Dream Ten Imballaghju di Liquore hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì Hong Lou Meng Dream Ten Imballaghju di Liquore sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. Hong Lou Meng Dream Ten Imballaghju di Liquore hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This luxury baijiu packaging draws inspiration from the timeless Chinese masterpiece, Dream of the Red Chamber, which vividly portrays China's cultural heritage, history, and societal landscape. By incorporating iconic elements such as the Grand View Garden and plantain leaf motifs into the design, it evokes fond memories of this literary classic while endowing the bottle with distinctive cultural significance.
Dimensions & Packaging: 150*300*115mm
Tags: Luxury Baijiu Packaging, Inspired by Dream of the Red Chamber, Bottle Shape Inspired by Grand View Garden Roof, Traditional Plantain Leaf Patterns, Cloisonne Enamel Craftsmanship, Contrast Color Design
Production Technology: In terms of colour, traditional high end contrast combinations make the bottle visually more striking. Combining premium ceramic material with cloisonne enamel craftsmanship results in an exceptionally refined package. The ceramic is fine textured and vividly coloured, whereas the cloisonne technique exemplifies the exquisite skills of traditional Chinese handicrafts, lending a sense of nobility and luxury to the bottle.
Design Challenge: The challenge was merging cultural elements from Dream of the Red Chamber with contemporary design techniques to create uniquely appealing packaging. Through meticulously exploring the cultural implications and artistic styles of the novel, classic elements like Grand View Garden architecture and plantain leaf patterns were reinterpreted using modern design methods, achieving a harmonious blend of old and new, expressing the unique character and noble quality of the brand.
Research: This project responds to the demand in the high end baijiu market, where consumers value not only quality and taste but also the cultural connotation, aesthetic value, and uniqueness of packaging. This design addresses these needs by deeply integrating cultural elements from Dream of the Red Chamber, thereby meeting high end positioning and cultural conveyance demands.
Inspiration: The design embodies classical aesthetics from Dream of the Red Chamber. The bottle silhouette mirrors the roofline of the Grand View Garden, featuring rhythmic lines that resemble an artwork. The plantain leaf patterns are artistically arranged on the bottle, resembling layered skirts, adding grace and vitality. Utilizing cloisonne enamel craftsmanship further showcases Eastern charm exquisitely.
Project Duration: Initiated in Chengdu in March 2024 and launched in China in September of the same year.
Operation Flow: User experience was at the heart of the design process, ensuring the bottle was ergonomically shaped for easy handling and opening. Clear labelling enhances product information accessibility, while smart packaging design facilitates ease of use and protection.
Team Members: Chuan Zhang