Moducruze Cuncettu di Bicicletta Elettrica by Yisong Jiang

Moducruze Cuncettu di Bicicletta Elettrica by Yisong Jiang is a highly esteemed winner of the very prestigious 2025 A' Design Award di Bronzu in Futuristicu Competition Category.

BronzuFuturisticu· 2025

Moducruze Cuncettu di Bicicletta Elettrica

by Yisong Jiang

A' Design Award di Bronzu Winner in Futuristicu Category

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Verified Award Winner

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Colors

The Design

About Moducruze Cuncettu di Bicicletta Elettrica

Moducruze hè un cuncettu di bicicletta elettrica cuncepitu per i spusti in cità è per l'usu ricreativu. U gruppu propulsore elettricu cumpattu permette di mantene u tilaghju chjucu è faciule da almacinà. I panelli mudulari ponu esse tolti è rimessi, cusì i culori ponu esse cambiati è l'accessorii aghjunti. I materiali cumposti leggeri offrenu una bona durabilità mentre mantenenu un pesu bassu. I cumandi di l'acceleratore è di i freni sò posti nantu à u guidone, è un'applicazione cunnessa permette di seguità e prestazione è di riglà i parametri. Stu cuncettu unisce un trasportu praticu à una spressione persunale.

The Recognition

About the A' Design Award di Bronzu

Moducruze Cuncettu di Bicicletta Elettrica hè un vincitore di u premiu A' Design Award di Bronzu, una ricunniscenza assai prestigiosa attribuita à i disegni eccellenti chì si distinguenu per a creatività, l'ingegnu è l'acutezza. I vincitori di Bronzu sò artefatti largamente abili è sorprendentemente creativi chì autenticanu a vasta sperienza, l'imaginazione è l'ingegnosità di i so disegnatori. Si aspetta chì Moducruze Cuncettu di Bicicletta Elettrica sia un oggettu assai apprezzatu, ammiratu è caru, rimarchevulemente prufessiunale è innuvatore. Stu disegnu vincitore di u premiu A' Design Award di Bronzu incorpora e migliori pratiche di l'arte, di a scienza, di u disegnu è di a tecnulugia è hè eccellente per l'attinzione à i detaglii. Moducruze Cuncettu di Bicicletta Elettrica suddisfa splendidamente i bisogni, tocca i disideri, incanta i sentimenti è chjama a curiusità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The ModuCruze redefines the e-bike with a focus on functionality, customization, and sleek design. Its electric powertrain allows for a compact, storage-friendly package, ideal for commuters and adventurers alike. The modular, removable panels enable easy personalization, inviting users to change colors, add accessories, and adapt the bike to their style. This "wrapability" feature fosters creativity and ownership, offering a versatile, stylish solution that balances practicality with aesthetic
Dimensions & Packaging: Length: 1969.77 mm
Height: 1140.46 mm
Width: 890 mm
Tags: bike, scooter, industrial design, product design
Production Technology: The ModuCruze needs an efficient electric powertrain with a compact battery for optimal range and space-saving. Modular panel technology supports the customizable "wrapability" feature, allowing easy removal and personalization. Lightweight composite materials provide durability, while connectivity features, like app integration, offer performance tracking and setting customization, enhancing the user experience. This blend of tech ensures functionality, style, and adaptability for riders.
Design Challenge: The creative challenge was balancing functionality, aesthetics, and user customization in a compact e-bike. One obstacle was designing a modular, removable panel system that was both durable and easy to use, which required extensive prototyping. Internally, we had to align with historical trends of minimalism while integrating modern tech. Externally, we navigated production limitations, regulatory requirements (such as safety standards), and material constraints. Additionally, keeping the technology affordable while offering premium features was a key challenge.
Research: The design research for the Modu focused on understanding user needs, market trends, and technological advancements. We explored how people use e-bikes, what features they value most (like storage, customization, and ease of use), and how design can enhance those experiences. We also studied the latest materials and tech, ensuring the bike is lightweight, durable, and easy to maintain. The goal was to create a versatile, practical, and personalized bike that meets both functional and aesthetic desires.
Inspiration: The ModuCruze project was inspired by the need to expand the utility of e-bikes in urban and recreational settings. Traditional bikes often lack storage and customization, so I aimed to create a model that provides both. Observing the trend toward personalization, I wanted a design that each user could tailor to their lifestyle, blending functionality with a customizable, stylish look. This concept reimagines the e-bike as both a practical vehicle and an expression of individuality.
Project Duration: 1 month, Los Angeles, California
Operation Flow: The Modu is operated using a simple interface, with throttle and brake controls on the handlebars, while the electric powertrain provides smooth acceleration. Its modular design allows easy transformation by removing or reattaching panels for customization. Key interaction points include adjusting the bike’s settings via an app and changing the bike’s appearance. The bike performs better by offering superior storage, customization, and adaptability, making it more versatile, user-friendly, and efficient than traditional e-bikes.
Team Members: Yisong jiang