Mountain Sea Rare Treasure Scatula Rigalu di Frutti Secchi da Wu Yao

U designu Mountain Sea Rare Treasure Scatula Rigalu di Frutti Secchi da Wu Yao hè un vincitore altamente stimatu di u prestigiosu premiu 2025 A' Design Award d'Argentu in a Categuria di Cumpetizione Disignu di Imballaghju.

ArgentuImballaghju· 2025

Mountain Sea Rare Treasure Scatula Rigalu di Frutti Secchi

da Wu Yao

Cliente: Beijing Wuyao Cultural and Creative Co. Ltd.

Vincitore di u premiu A' Design Award d'Argentu in a Categuria Imballaghju

24,941

Vincitore di Premiu Verificatu

Verificà u Statu di u Premiu per #165746

Visità u Situ Vede nantu à A' Design Award Cumunicatu Stampa Badge di Premiu

Culori

U Cuncepimentu

À propositu di Mountain Sea Rare Treasure Scatula Rigalu di Frutti Secchi

Mountain Sea Rare Treasure hè una scatula rigalu di alta gamma per frutti secchi imballati. A scatula cuntene ottu scatulette di metallu, è ogni scatuletta cuntene frutti secchi d'un paese o d'una regione sfarente. L'illustrazioni nantu à ogni scatuletta uniscenu u persunagiu di a marca cù paisaghji tradiziunali chinesi à pinnellu di muntagne è mari. A scatula esterna hè fatta di cartone rivestitu di pelle sintetica, cù un manicu di pelle nantu à u cimu è pedi di metallu placcati d'oru à i scorni. A stampatura à caldu dà rilievu à e linee è à a calligrafia. Una serratura di metallu à u latu apre a scatula in un passu simplice.

U Ricunnoscimentu

À propositu di u A' Design Award d'Argentu

Mountain Sea Rare Treasure Scatula Rigalu di Frutti Secchi hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Mountain Sea Rare Treasure Scatula Rigalu di Frutti Secchi sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Mountain Sea Rare Treasure Scatula Rigalu di Frutti Secchi hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

Daretu à u Cuncepimentu

Kit Stampa

Crediti, membri di a squadra è dettagli tecnici furniti da u cuncettore.

Pruprietà Uniche: This gift box combines colors of red, blue, and gold, creating a striking visual impact. It contains eight cans of nuts, each with illustrations that represent both the brand IP and the origin of the nuts. The theme incorporates traditional Chinese brushwork landscape painting, featuring mountainous and oceanic scenes with subtle brand IP characters integrated. The calligraphy, inspired by Clerical Script, while the side pattern design is simplified to enhance the gift box’s refined elegance.
Dimensioni è Imballaghju: 130 mm x 430 mm x 430 mm
Etichette: Nut, Gift Box, Packaging Design, Premium Gift Box
Tecnulugia di Pruduzzione: The material is made of cardboard as the main body of the gift box, with synthetic leather wrapping and sealing the top, leather handles to increase the delicate sense of touch, corners and details of the box using gold-plated metal feet to prevent the box from being deformed by the impact. The illustration lines and text on the outer box are embossed by hot stamping process, the inner can is made of silver glossy metal, the content is printed on it to realize the frosted glossy texture.
Sfida di Designu: This project was a high-end program deployed by the brand in the nut segment, complementing the high-end gift boxes that were missing from the product matrix. The brand pursues packaging with visual impact, which should be able to visually express the content of the product. Based on the positioning of the high-end nut gift box, we thought it was key to de-colorize and de-hyphenate, reducing the color of the brand logo itself and making it more unified with the design.
Ricerca: This project perfectly combines the urban landscapes of different regions with brand IP, and through exquisite illustrations and narratives, allows consumers to taste food while also experiencing the customs and traditions of different parts of the world. This gift box not only meets the pursuit of quality by high-end consumer groups, but also creates a unique consumer experience through storytelling packaging design, effectively enhancing the brand's premium ability.
Ispirazione: The inspiration of design is to travel with Three Squirrels. In order to be able to show the high quality of the product and the variety of origins. The outer box is styled with a hand-held vintage suitcase as inspiration. The gift box contains 8 jars of different nuts from different countries or regions, and 8 vignettes have been created to incorporate the brand's IP, Three Squirrels, to represent the high quality nuts brought back by Three Squirrels traveling to different regions.
Durata di u Prugettu: The project started in November 2023 in Beijing and finished in January 2024 in Beijing, was produced in July 2024 and officially on sale in September 2024.
Flussu Operativu: To ensure the integrity of the picture, the box is opened from the side by a metal locking mechanism. There are no extra complicated steps to open the gift box, and the products can be seen neatly arranged directly after opening the box. Due to the large size of the box, a carrying handle is placed on the top of the box for the user's convenience. In order to minimize the burden on the user, the gift box is supported by high quality cardboard to reduce the weight.
Membri di a Squadra: Design Director: Wu Yao
Illustrator: Zhang Yuchen
Illustrator: Xie Boxing
Graphic Designer: Zheng Ziyang
Graphic Designer: Tan Zhen
Graphic Designer: Tang Wenhu
3D Designer: Liao Hao
Font Designer: Liu Xin