China International Import Expo 2024 Funzione Primaria: Padiglione Espositivu by Hktdc Creative Department is a highly esteemed winner of the very prestigious 2025 A' Design Award di Bronzu in Avvenimentu Competition Category.
BronzuAvvenimentu· 2025
China International Import Expo 2024 Funzione Primaria: Padiglione Espositivu
Client: Hong Kong Trade Development Council
A' Design Award di Bronzu Winner in Avvenimentu Category
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- Verified Award Winner
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The Design
About China International Import Expo 2024 Funzione Primaria: Padiglione Espositivu
Testu di u Libru: China International Import Expo 2024 hè un prughjettu di spaziu espositivu furmatu da dui padiglioni chì aiutanu e cumpagnie di Hong Kong à sviluppà e so vendite nant'à u mercatu di a Cina cuntinentale. U padiglione di i prudutti cuprisce circa 1000 metri quadrati è accoglie 44 espositori di prudutti alimentari è di salute. U padiglione di i servizii cuprisce circa 500 metri quadrati è accoglie 18 espositori di servizii prufessiunali è di logistica. Una torra metallica à dui livelli, schermi LED chì scorrenu è un muru curvu apertu accrescenu a visibilità da luntanu. Un sistema di strutture riutilizabile riduce i scarti nant'à u locu.
The Recognition
About the A' Design Award di Bronzu
China International Import Expo 2024 Funzione Primaria: Padiglione Espositivu hè un vincitore di u premiu A' Design Award di Bronzu, una ricunniscenza assai prestigiosa attribuita à i disegni eccellenti chì si distinguenu per a creatività, l'ingegnu è l'acutezza. I vincitori di Bronzu sò artefatti largamente abili è sorprendentemente creativi chì autenticanu a vasta sperienza, l'imaginazione è l'ingegnosità di i so disegnatori. Si aspetta chì China International Import Expo 2024 Funzione Primaria: Padiglione Espositivu sia un oggettu assai apprezzatu, ammiratu è caru, rimarchevulemente prufessiunale è innuvatore. Stu disegnu vincitore di u premiu A' Design Award di Bronzu incorpora e migliori pratiche di l'arte, di a scienza, di u disegnu è di a tecnulugia è hè eccellente per l'attinzione à i detaglii. China International Import Expo 2024 Funzione Primaria: Padiglione Espositivu suddisfa splendidamente i bisogni, tocca i disideri, incanta i sentimenti è chjama a curiusità.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To support Hong Kong companies in expanding their domestic sales in the mainland China market, two pavilions at CIIE 2024 were established: the Hong Kong products pavilion and the Hong Kong service industry pavilion. These pavilions served as vital platforms for Hong Kong enterprises promoting their branded services and products with ethnic cultural and regional features, such as foods, health, and household products.
- Dimensions & Packaging
- The Hong Kong Pavilions at CIIE 2024 featured two distinct areas. The Product Pavilion, measuring 34.5m W x 29.1m D x 6m H, covered approximately 1000 sqm and hosted 44 exhibitors showcasing Food and Health-related products. The Service Pavilion, at 24.2m W x 20.7m D x 6m H, spanned around 500 sqm and accommodated 18 exhibitors from professional services and logistics sectors, enabling direct engagement with buyers for new business and partnership opportunities.
- Tags
- CIIE, HKTDC, Exhibition Design, Green Booth Design Award(Gold)
- Production Technology
- We emphasized an eco-friendly approach with a reusable framing system and LED technology to enhance both physical and digital experiences while reducing onsite wastage. In the Product Pavilion, we introduced a two-layer champagne gold metal structure with transparent accent panels, marble-patterned wall finishes, and an LED scrolling display board, creating a warm, modern, and sustainable design.
- Design Challenge
- The project required managing tight move-in schedules, site access limitations, and logistics with the event organizer. The design incorporated effective modular planning to expedite installation and minimize on-site complexity. By exploring creative booth design details, logistics solutions, and installation methods, we enhanced efficiency and reduced delays. Additionally, sustainable design was a key requirement, integrating eco-friendly materials and practices to meet the organizer's specification, and we proudly won the Gold Booth Design Award this year.
- Research
- The Hong Kong Products Pavilion, themed "Food Gallery," seamlessly integrated Hong Kong design elements with open spaces and vibrant colors. LED displays and interactive cooking demos created a lively atmosphere, while cultural elements enhanced the experience, engaging buyers in Hong Kong's culinary richness.
The Hong Kong Services Pavilion featured a vibrant, arched structure with dynamic lines and colors, reflecting the city's energy. Utilizing sustainable materials and interactive elements, it enhanced visitor engagement while showcasing 18 exhibitors and promoting global connection. - Inspiration
- The food service pavilion design seamlessly integrated Hong Kong's rich cultural heritage, featuring traditional architectural elements. The two-layer overhead tower, complemented by scrolling LED signage, captured the essence of Hong Kong as a dynamic and vibrant international city. Embracing the theme of energetic rhythm, the Hong Kong service pavilion showcased a visually captivating curved open wall design, creating a harmonious sense of movement and dynamic flow. The colorful patterns vividly reflected the liveliness of the city's bustling streets.
- Project Duration
- The project, held from November 5 to 10, 2024, at the Shanghai National Exhibition and Convention Center, highlighted innovative and sustainable design. As each pavilion had its own business focus and program requirements, we allowed total of six months from design kick-off to project completion.
- Operation Flow
- Located at the Shanghai National Convention & Exhibition Center, the largest exhibition complex in China, it was essential to have a strategic layout and distinctive design to improve visibility and attract traffic from afar. By enhancing the overhead tower design with striking elements, impactful lighting effects, and LED treatments, it stood out effectively while providing personal space for individual exhibitors from Hong Kong to showcase their services and latest developments.
- Team Members
- HKTDC Creative Department
- Image Credits
- Hong Kong Trade Development Council
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