Diageo Travel Retail Design Interiore per Vendita Dettagliu da L'Atelier Five Ltd.

U designu Diageo Travel Retail Design Interiore per Vendita Dettagliu da L'Atelier Five Ltd. hè un vincitore altamente stimatu di u prestigiosu premiu 2025 A' Design Award di Bronzu in a Categuria di Cumpetizione Disignu d'Interiori.

BronzuInteriori· 2025

Diageo Travel Retail Design Interiore per Vendita Dettagliu

da L'Atelier Five Ltd.

Cliente: L'Atelier Five Ltd

Vincitore di u premiu A' Design Award di Bronzu in a Categuria Interiori

12,929

Vincitore di Premiu Verificatu

Verificà u Statu di u Premiu per #167830

Visità u Situ Vede nantu à A' Design Award Cumunicatu Stampa Badge di Premiu

Culori

U Cuncepimentu

À propositu di Diageo Travel Retail Design Interiore per Vendita Dettagliu

Diageo Travel Retail hè un interiore "shop-in-shop" cuncepitu per u terminale di lussu di l'aeroportu Internaziunale d'Incheon in Seoul. U magazinu copre 40,12 metri quadrati è hà mura alte 2,7 metri. Mura sculturali fatte di Corian termoformatu si curvanu dolcemente attraversu u spaziu, seguendu l'idea di una petra mudellata da un liquidu. Metallu perforatu, unità d'esposizione fatte à posta è mobiglia persunalizata cumpletanu l'interiore. A disposizione curva guida i visitatori longu un percorsu chì presenta parechji marchi di whisky in un ambiente calmu è unificatu.

U Ricunnoscimentu

À propositu di u A' Design Award di Bronzu

Diageo Travel Retail Design Interiore per Vendita Dettagliu hè un vincitore di u premiu A' Design Award di Bronzu, una ricunniscenza assai prestigiosa attribuita à i disegni eccellenti chì si distinguenu per a creatività, l'ingegnu è l'acutezza. I vincitori di Bronzu sò artefatti largamente abili è sorprendentemente creativi chì autenticanu a vasta sperienza, l'imaginazione è l'ingegnosità di i so disegnatori. Si aspetta chì Diageo Travel Retail Design Interiore per Vendita Dettagliu sia un oggettu assai apprezzatu, ammiratu è caru, rimarchevulemente prufessiunale è innuvatore. Stu disegnu vincitore di u premiu A' Design Award di Bronzu incorpora e migliori pratiche di l'arte, di a scienza, di u disegnu è di a tecnulugia è hè eccellente per l'attinzione à i detaglii. Diageo Travel Retail Design Interiore per Vendita Dettagliu suddisfa splendidamente i bisogni, tocca i disideri, incanta i sentimenti è chjama a curiusità.

Daretu à u Cuncepimentu

Kit Stampa

Crediti, membri di a squadra è dettagli tecnici furniti da u cuncettore.

Pruprietà Uniche: Diageo, the global leader in premium alcoholic beverages, proudly opens its latest Flagship Shop In Shop at the prestigious Luxury Terminal 2 of Incheon International Airport, Seoul. This exclusive store offers travellers an immersive journey into the world of luxury, housing an impressive collection of Diageo’s finest brands in a space designed to elevate the retail experience.
Dimensioni è Imballaghju: 40.12 meter square
2.7M tall walls
Etichette: Luxury, Liquid, Whiskey, Fluid, Natural, Travel Retail, Diageo, Shop in Shop
Tecnulugia di Pruduzzione: Corian Thermoforming
Carpentry skilled
Wielding perforated metal
Bespoke glorifiers and furniture pieces
Sfida di Designu: While using innovative materials like thermoformed Corian to achieve seamless, organic curves. Realizing this ambitious design within a tight deadline presented significant challenges, as the space was conceived as a permanent fixture that needed to accommodate multiple brands while maintaining a cohesive, luxurious feel.
Thermoforming Corian was particularly complex, requiring precise heating and shaping to achieve smooth, flowing forms without compromising durability or finish. Despite these technical hurdles, the design team ensured the material reflected the elegance and refinement of the whiskey-making process.
The store’s vision also had to balance tradition with inclusivity. While South Korea’s whiskey market has historically been dominated by older men, the space was designed to attract a broader audience. By combining timeless craftsmanship with modern luxury, the store offers an immersive experience that resonates with both seasoned enthusiasts and new consumers. It successfully unifies multiple brands under one cohesive, high-end environment, setting a new standard for whiskey retail.
Ricerca: The design of Diageo’s flagship store at Incheon Airport is deeply inspired by the materials, processes, and traditions of whiskey making. Drawing from the iconic craftsmanship of Scottish distilleries, the concept reflects the beauty of copper stills, the flowing nature of liquid, and the rich heritage behind whiskey production. Copper’s warmth and natural patina were central to the inspiration, symbolizing both tradition and timeless elegance.
The organic, curved shapes of the space are influenced by the fluidity of whiskey itself, it's smooth movement and the way it interacts with glass and stone. This idea of liquid shaping stone became a key metaphor, leading to the exploration of materials that could replicate the visual and tactile qualities of something softened and sculpted by liquid over time.
Additionally, the design reflects the luxurious essence of Diageo’s portfolio by emphasizing sensory richness. The interplay of light and shadow, inspired by the way whiskey catches and refracts light, became a core conceptual driver. The vision was to evoke the feeling of immersion within a premium whiskey making process, creating a connection between the materials and the heritage of the craft. Every choice, from the curved forms to the material finishes, aimed to mirror the elegance, refinement, and depth of the whiskey experience itself.
Ispirazione: Seamlessly blending contemporary design with digital interactivity, the Diageo Flagship Shop In Shop offers a sophisticated yet relaxing shopping environment. Sleek textures, refined finishes, and organic curvature dominate the design language, setting the tone for an indulgent exploration of the brand’s portfolio.
Durata di u Prugettu: 4 months from start to finish.
London design 1 month
Dubai for researching production 1 month
South Korea for build in April 2024 2 months
Flussu Operativu: As you enter, the design naturally guides you on a journey, where every curve and surface feels intentional and welcoming. The flow of the space is inspired by the movement of water, creating a sense of calmness as you explore. The sculptural walls, crafted from seamless Corian, curve gently around the space, drawing you in with their organic shapes. It’s like walking through a living sculpture, each turn offers a new perspective, revealing products in an ever-evolving way, much like the way light plays across the surface of water.
Brevetti: Diageo Scotland Ltd
Membri di a Squadra: L’Atelier Five Ltd. and Diageo Scotland Ltd.
Crediti d'Imagine: L’Atelier Five Ltd. and Diageo Scotland Ltd.