Coffee Wave Saccu di Caffè by ABC Design Communication

Coffee Wave Saccu di Caffè by ABC Design Communication is a highly esteemed winner of the very prestigious 2025 A' Design Award di Bronzu in Disignu di Imballaghju Competition Category.

BronzuImballaghju· 2025

Coffee Wave Saccu di Caffè

by ABC Design Communication

Client: Kyma Coffee Grinder’s

A' Design Award di Bronzu Winner in Imballaghju Category

16,054
Verified Award Winner
Verify Award Status for #168188

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Coffee Wave Saccu di Caffè

L'imballaghju di caffè filtru Coffee Wave presenta un disignu chì attira l'ochju, particularmente trà u pubblicu ghjovanu. Influenzatu da l'estetica surreale, riunisce elementi bianchi è neri cù tecniche audace di bloccu di culori per creà una cumpusizione visuale distintiva. A cumminazione di cuntrastu è dettagli vibranti dà à l'imballaghju un sensu dinamicu, rendendulu più accattivante visualmente. Stu approcciu di disignu mira à creà una cunnessione cù i cunsumatori, invitendu li à scopre a marca è a so identità.

The Recognition

About the A' Design Award di Bronzu

Coffee Wave Saccu di Caffè hè un vincitore di u premiu A' Design Award di Bronzu, una ricunniscenza assai prestigiosa attribuita à i disegni eccellenti chì si distinguenu per a creatività, l'ingegnu è l'acutezza. I vincitori di Bronzu sò artefatti largamente abili è sorprendentemente creativi chì autenticanu a vasta sperienza, l'imaginazione è l'ingegnosità di i so disegnatori. Si aspetta chì Coffee Wave Saccu di Caffè sia un oggettu assai apprezzatu, ammiratu è caru, rimarchevulemente prufessiunale è innuvatore. Stu disegnu vincitore di u premiu A' Design Award di Bronzu incorpora e migliori pratiche di l'arte, di a scienza, di u disegnu è di a tecnulugia è hè eccellente per l'attinzione à i detaglii. Coffee Wave Saccu di Caffè suddisfa splendidamente i bisogni, tocca i disideri, incanta i sentimenti è chjama a curiusità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Coffee Wave filter coffee packaging design sets itself apart from other coffee brands. It evokes curiosity and intrigue, capturing the attention of younger audiences with its surrealistic and steampunk-inspired aesthetics. The design masterfully merges black and white elements with bold colour blocking techniques, creating a visually dynamic and engaging experience. This innovative design invites consumers to explore and connect with the brand making Coffee Wave a memorable choice.
Dimensions & Packaging: Width 98mm x Depth 60mm x Height 180mm
Tags: coffee wave, filter coffee, coffee bag, coffee bag design, futuristic retro design
Production Technology: The material used was a metallic bag. We used white layers to reduce the levels of the metallic effect topically and also we used glossy spot uv, to stress elements such as the balloon, the hat, the eye etc.
Design Challenge: The key challenge in designing the Coffee Wave packaging lay in harmoniously combining diverse images and elements to create a cohesive visual narrative. The goal was to ensure that each element complemented the others, ultimately forming a design that captivates and intrigues. This thoughtful assembly transformed the packaging into a unique storytelling canvas, reflecting the brand's innovative spirit and artistic vision.
Research: The designs creative approach embraces visual disruption and originality. Extensive research was conducted to understand the preferences and behaviours of the target audience, leading to the creation of a collage of disparate objects. This innovative design strategy led to a logo and packaging that engages consumers by inviting them to explore and decipher the connections between the various depicted elements.
Inspiration: The packaging features a retrofuturistic aesthetic. The illustrations on the coffee bag evoke a sense of wonder, blending fiction elements with industrial motifs. The central figure symbolises the fusion of human ingenuity and artistic imagination. The surrounding gears, pipes, and abstract shapes create a visual narrative that mirrors the complexity and richness of the coffee inside. The bold use of colour and texture grabs attention, and reflects the superior craftsmanship of the brand.
Project Duration: The project started in April 2022 in Athens and finished in November 2023 in Athens.
Operation Flow: The exterior of the packaging features a smooth touch, enhancing the tactile appeal while ensuring the product inside is well-protected. The packaging utilises flexible material for easy storage and features a sealing mechanism to ensure prolonged freshness of the product.
Team Members: Kornilios Nikolaidis, Andromachi Kakava