Oru Imballaghju · 2025

Moutai Shengyue Flying Fairy Imballaggiu di Licore

by Ying Song Brand Design Shenzhen Co, Ltd

A' Design Award d'Oru 2025 in Imballaghju
CLIENT: Kweichow Moutai Co.,Ltd.
Estimated Number of Design Views: 132,493
Verification code 072D10D499 · Verify this award

View at A' Design Award Press Release

Colors

About Moutai Shengyue Flying Fairy Imballaggiu di Licore

Moutai Shengyue Flying Fairy hè un cuncepimentu d'imballaggiu per un licore cinese baijiu. U cuncepimentu s'ispira à e figure di Fate Vulanti pinte in i affreschi di Dunhuang, in particulare u diu di a musica in a Grotta 401 di e Grotte di Mogao, raprisentatu tenendu un strumentu sheng cù una postura graziosa. U culore principale hè u cremisi di seta, un culore tradiziunale cinese, è u mutivu di u tappu metallicu di a buttiglia hè fattu cù una tecnica tradiziunale di smaltu. A scatula s'apre da u latu drittu è cuntene una struttura à mutivu di nuvule à dui strati. U inseme misura 140 per 105 per 280 millimetri è usa carta, ceramica è metallu.

About the A' Design Award d'Oru

Moutai Shengyue Flying Fairy Imballaggiu di Licore hè un vincitore di u premiu A' Design Award d'Oru, una ricunniscenza immensamente prestigiosa attribuita à i disegni di prima categuria, maravigliosi è straordinarii. I vincitori d'Oru sò creazioni estremamente innuvatrici, assai visiunarie è lucentemente abbagliante chì riflettenu u geniu, a saviezza è l'abilità di i so disegnatori. Si aspetta chì Moutai Shengyue Flying Fairy Imballaggiu di Licore sia una invenzione assai elogiata, pionera di tendenze è monumentale, chì furnisce un valore senza precedente. Stu disegnu vincitore di u premiu A' Design Award d'Oru hè un prughjettu spettaculare è rispettatu chì benefizia assai è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Moutai Shengyue Flying Fairy Imballaggiu di Licore crea sentimenti intensi di disideriu, evoca passione, incuraghjisce a creatività è ci affascina.

Press Kit

Unique Properties: The brand logo is from Flying Fairy pattern in the Dunhuang murals, and the design also adopts the image of music god in Cave 401 of Dunhuang Mogao Grottoes. This Flying Fairy holds the sheng with hands, with a graceful posture and a sense of agility. The bottle cap pattern also comes from the same cave, use traditional enamel technique. The main color Crimson yarn, is also a traditional Chinese color. The design depicts the elegant, luxurious and ethereal posture of the Sui Dynasty.
Dimensions & Packaging: A box and a bottle / 140 mm*105 mm*280 mm / Paper, ceramics, metals/
Tags: Chinese Baijiu packaging, packaging design, Flying Fairy, Dunhuang frescoes, Enamel
Production Technology: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the Flying Fairy in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Design Challenge: How to perfectly present the Flying Fairy element in Dunhuang murals on packaging, and how to visually present the Flying Fairy flying out of Dunhuang murals. It is the hardest to express.
Research: Type of Research: Baijiu packaging, Research Objectives : promote project sales, Methodology: design a new project, data collection: start from customers' purchase preferences, Tools Used: design software, effect: the project is successfully launched, and sales are very good.
Inspiration: The idea from the Flying Fairy image in Dunhuang murals. There is a music god in Cave 401 of Mogao Grottoes, with a beautiful posture and flowing ribbons, perfectly matching the brand image. The pattern on the bottle cap also comes from the same cave. And we also adopted the traditional mural style hand drawn style in the illustrations of this design.
The 2 layered cloud pattern structure inside the box want to give consumers a visual impact of the Flying Fairy flying out of Dunhuang murals.
Project Duration: The project started in Shenzhen in October 2023, was completed in December 2024, and was launched for sale in China on January 5, 2025.
Operation Flow: The box is opened from the right side, and the bottle is opened from the top metal cap
Image Credits: Image #1: Creator Yingsong Chen, 2024
Image #2: Creator Yingsong Chen, 2024
Image #3: Creator Yingsong Chen, 2024
Image #4: Creator Yingsong Chen, 2024
Image #5: Creator Yingsong Chen, 2024