Amores Lounge di Bellezza by A4DH Branding Services

Amores Lounge di Bellezza by A4DH Branding Services is a highly esteemed winner of the very prestigious 2025 A' Design Award d'Argentu in Disignu Graficu Competition Category.

ArgentuGrafica· 2025

Amores Lounge di Bellezza

by A4DH Branding Services

Client: A4 Design House

A' Design Award d'Argentu Winner in Grafica Category

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Verified Award Winner

Verify Award Status for #169511

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Amores Lounge di Bellezza

Amores, un lounge di bellezza premium in Dubai, incarnà l'eleganza attraversu una identità di marca chì unisce a mudernità cù u patrimoniu culturale. Cuncepitu per attirà una clientela diversa, cù un focusu nantu à e donne emiratine nubili, u so linguaghju visuale s'ispira di l'elementi classichi di l'industria di a bellezza cume specchi, pettini, corone è forbici, reinterpretati in un stilu vintage. Ispiratu da l'architettura araba è i motivi di a regione di u Golfu cume palme è gazzelle, l'identità trasmette grazia è tradizione. Una paletta di culori terrosi riflette i paisaghji di l'EAU, mentre chì un logotipu persunalizatu rinforza a femminilità attraversu tutti i punti di cuntattu.

The Recognition

About the A' Design Award d'Argentu

Amores Lounge di Bellezza hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Amores Lounge di Bellezza sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Amores Lounge di Bellezza hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Amores identity design is influenced by Arabic architecture, incorporating motifs from Dubai landmarks and natural elements from the Gulf region, such as palm trees and the graceful gazelle. These visuals, symbols of beauty and femininity, align with the cultural context of the GCC region. The result is a harmonious blend of elements that create engaging patterns, effectively conveying the brand story and emotions.
Dimensions & Packaging: Amores color palette combines trending beauty industry hues with warm, nude and earthy tones inspired by the UAE natural landscapes. Shades reminiscent of deserts, golden sands, and sunlit vistas shape a brand identity that feels modern yet deeply connected to its geographical roots.
Tags: branding, brand identity, identity design, logo design, visual language
Production Technology: Amores also offered a range of beauty products, including skincare and haircare items, creams, and gift sets. Naturally, we extended the visual identity to these packaging designs, creating a cohesive aesthetic across the entire product line.
Design Challenge: The creative direction drew inspiration from iconic elements of the beauty industry; mirrors, combs, crowns, and scissors; yet reimagined them through the lens of classical and vintage styles. This artistic choice evoked a sense of nostalgia and authenticity, allowing the audience to feel a genuine connection to the brand spirit.
Research: Amores, a premium beauty lounge located in the heart of Dubai, stands as a beacon of elegance in one of the most historic and culturally rich neighborhoods. The primary objective in crafting the visual identity of Amores was to create a brand that harmoniously blends modernity with a profound sense of heritage, capturing the essence of Arab culture. The brand was envisioned to resonate with a diverse audience of premium clients, and a particular focus on attracting noble Emirati women who embody grace and tradition.
To achieve this vision, a dynamic approach was adopted in the visual identity design.
Inspiration: Amores logo design uses elegant capital letters with delicate curves for the logotype, symbolizes the presence of some women together, showcasing femininity, elegance, and confidence. Each figure embodying charm, sophistication, and an understated allure.
Project Duration: The project started in Jun 2024 in Dubai and finished in Aug 2024 in Dubai, and was launched in Jan 2025.
Operation Flow: Amores identity extended and integrated into every physical and digital touchpoint of the brand, from product packaging to its presence across social media and the website. Wherever the name Amores appears, its unique visual signature is sure to leave a lasting impression.
Team Members: Creative Director: Mehdi Javadinasab

Design Director: Amir Asgharzadeh

Graphic Designers: Mehdi Javadinasab, Nasrin Dashti, Mohammad Rajabi, Sepideh Chamani, Matin Etedal

Design QC: Vida Valizadeh

Motion Designer: Pariya Tabrizi

Ui/Ux Designer: Fatemeh Abbasi

Photographer: Ali Moradi

Project Manager: Zahra Hashemi

Account Director: Baha Khatambakhsh

Account Executive: Ghazal Babajani
Image Credits: Photographer Ali Moradi, Amores, 2024.