Argentu Film · 2025
Mazuque Comfort Animazione 3D
- A' Design Award d'Argentu 2025 in Film
- CLIENT: Morgan Studio
- Estimated Number of Design Views: 41,074
- Verification code 1298221143 · Verify this award
Colors
About Mazuque Comfort Animazione 3D
U prughjettu hè statu fattu per mustrà tutte e caratteristiche di u produttu in una manera creativa. Essendu infurmativu ma senza esse fastidiosu. U scopu era di mustrà quantu u produttu hè còmodu. L'arte ispirata da i quadri è l'opere classiche porta cun ella una cunnessione prufonda cù u publicu destinatariu. Piglià ispirazione da e grande opere di pittura hè un gestu di riverenza per a tradizione, mentre chì à u listessu tempu cerca d'innuvà.
About the A' Design Award d'Argentu
Mazuque Comfort Animazione 3D hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Mazuque Comfort Animazione 3D sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Mazuque Comfort Animazione 3D hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.
Press Kit
- Unique Properties
- The project was made to show all the features of the product in a creative way. Being a informative but without being annoying. The purpose was to show how comfortable the product is.
- Dimensions & Packaging
- 1920 x 1080px
- Tags
- 3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and C4D and Houdini for simulations
- Design Challenge
- The hardest part was making the elements composition and also the simulations, to reach the feel that we wanted for this job.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- Art inspired by paintings and classical works carries with it a deep connection with the target audience. Taking inspiration from great works of painting is a gesture of reverence for tradition, while at the same time seeking to innovate.
- Project Duration
- 2 months, Franca, Brazil
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
