Woosmell Imballaggiu di Prufume by Sun Wang and Sun Xi

Woosmell Imballaggiu di Prufume by Sun Wang and Sun Xi is a highly esteemed winner of the very prestigious 2025 A' Design Award d'Argentu in Disignu di Imballaghju Competition Category.

ArgentuImballaghju· 2025

Woosmell Imballaggiu di Prufume

by Sun Wang and Sun Xi

Client: WooSmell

A' Design Award d'Argentu Winner in Imballaghju Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Woosmell Imballaggiu di Prufume

Woosmell hè un cuncepimentu d'imballaggiu riutilizabile creatu per una marca di prufume. U saccu esternu hà a forma d'un saccu da merenda è hè fattu di Tyvek, una carta sintetica resistente. U saccu pò esse purtatu cum'è un accessoriu di ogni ghjornu dopu chì u pruduttu hè apertu, cusì l'imballaggiu ùn hè micca lampatu. Ogni cunghjuntu include una palla diffusora di sughjaru chì hè attaccata à u collu di a buttiglia di prufume. Una meccia di cutone à l'internu di a palla di sughjaru trasferisce u liquidu è libera un prufume dolce senza fiamma. U cuncepimentu unisce u prufume à un usu praticu di ogni ghjornu.

The Recognition

About the A' Design Award d'Argentu

Woosmell Imballaggiu di Prufume hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Woosmell Imballaggiu di Prufume sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Woosmell Imballaggiu di Prufume hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Scent is intangible and elusive, but WooSmell encapsulates it with the innovative design concept of "packaging aroma." This abstract element is cleverly enclosed in portable, lunch-bag-style packaging. As a fragrance brand focused on olfactory design, we delicately preserve aromas within these unique bags, presenting them as a distinctive gift for scent enthusiasts who cherish the art of fragrance.
Dimensions & Packaging: Outer packaging bag (the small size):22X27X10mm;Outer packaging bag (the large size):31x29.5x10mm;
Tags: Fragrance, Sustainable, packaging design
Production Technology: Using Tyvek paper as the outer packaging material;The use of cork materials instead of traditional wood or fiber materials as aromatherapy diffuser
Design Challenge: In conventional packaging design, the purpose is often fulfilled the moment consumers unwrap the product, after which the packaging becomes disposable or obsolete. To transform this paradigm, we have reengineered packaging using ultra-durable Tyvek® material - an eco-conscious synthetic paper developed by DuPont. This innovative approach allows our premium packaging to transition from protective casing to a reusable lifestyle accessory, seamlessly integrating sustainability with contemporary aesthetics in daily use.
Inspiration: In traditional packaging, the purpose is often fulfilled the moment the consumer opens it, after which it is discarded or left unused. To address this issue, we have redefined packaging as a fashionable accessory, imbuing it with functionality and practicality to seamlessly integrate into daily life.
Project Duration: The design project officially commenced in October 2024 and has been ongoing to date. In March 2025, it received both the MUSE Design Awards Gold Award and the French Design Award Gold Prize. Subsequently, in April 2025, the project was honored with the Red Dot Product Design Award.
Operation Flow: Usage Instructions for the Flameless Fragrance Diffuser: Attach the included cork diffuser ball to the neck of the fragrance bottle. The fragrance liquid is transferred through the built-in cotton wick inside the cork diffuser ball, which will then continuously release a gentle fragrance over time.
Team Members: Sun Wang
Sun Xi